Should the UK government restore the 50% additional rate of income tax Essay

Should the UK government restore the 50% additional regularize of income tax - Essay Example gravid Britain (2010) noted that an income tax of 20% is automatically charged on savings interest while those who are married and one of the spouses was born before 6 April 1935 are able to claim a Married Couples Allowance hence reducing the tax bill. The UK government is fair because those who are silver screen are able to claim the Blind Persons Allowance.This paper is going to give opinions on if the UK government should restore the 50% additional rate of income tax. First, the paper will provide an explanation of the recent history of the additional rate of the income tax and then discuss arguments in favor of and against the restored rate of 50%.Great Britain (2010) noted that in 2009, Alistair Darling the then Chancellor announced that there would be tax increases in order to contribute over 6 billion pounds by the year 2012. The reason behind this was ensure that the economic futu re of the country was secured and to provide assistance for citizens when they require it most. The changes incorporated an increase in the indirect taxes rates for instance duties on alcohol and road fuel for that current year, variations in income tax from the month of April 2010 that included a new 50% rate on all incomes above 150,000 pounds. Great Britain (2010) stated that the new additional 50% rate brought about many feedbacks about the Budget, as individuals viewed it as a valuable change in the Labor governments approach to taxing those who are wealthy in the society. There were many debates among citizens question if the changes would enable the government to get as much as they had anticipated. For instance, 1.3 billion pounds in November 2010 rose to 3.05 billion pounds in December 2011. Great Britain (2010) noted that UK consisted of 31.3 million-taxpayer community but according to the revenue and customs estimate, only 236,000 citizens were entitled to pay the 50% r ate in November 2010.Great Britain (2010) noted that the Liberal Democrat

What are the ways in which the Early Years Foundation Stage supports Essay

What be the ways in which the Early Years Foundation Stage supports practitioners in thier planning for young childrens accomplishment - Essay ExampleMany theorists have presented their own views on children. Behaviorists direct by the prominent B.F. Skinner, John B. Watson, Edward Thondike, etc., see children as organisms that learn by reinforcement. The Maturationists, led by Jean-Jacques Rosseau, Maria Montessori, Friedrich Froebel, etc. see the child as like a seed that contains all the elements to produce a fruit if given the becoming amounts of nutrients from the soil and water along with sunshine and an ideal climate (Brewer, 2001). The Constructivists, founded on the survives of Jean Piaget and Lev Vygotsky, believe that children are not passive recipients of knowledge, rather, they actively work at organizing their experience into constructing their own learning.In many ways, children have proven that they indeed are capable of many things originally unexpected of them . Constructivists are unvarying in their belief that childrens capabilities in terms of learning can even match that of adults. Because of their clarity of thinking, unobstructed by pressures put on by society, they may even surpass the learning abilities of adults. Children are seen as active and competent in their own learning, fully participatory in co-constructing their learning through social interactions, as opposed to this somehow being shaped by more knowledgeable others. (Mitchell & Wild, 2004, p. 734)In an effort to meet childrens developmental needs, the education of teachers is now putting emphasis on child-centered approaches. The growing awareness that children are indeed capable of becoming contributing members of society has prompted the UK government to meditate children themselves, of things that matter to them most in order to be the basis of proposals for change. These key outcomesbeing healthy, staying safe, enjoying and achieving, making a positive contributi on and economic well-being are detailed in the Every Child Matters report

Examining Ethnic Differences in Achievemen Essay Example for Free

Examining Ethnic Differences in Achievemen Essay1. The definition of an ethnic group is a group of people of the same race or nationality that donation the same pagan norms and values. 2. Three ways in which the education system may encourage separation between children of different ethnic backgrounds are Labelling and instructor racism, many teachers label their students and studies by interactionist sociologists found out that many teachers labelled black children as disruptive and they didnt want them in their class. Another indicate is the ethnocentric curriculum. Troyna and Williams describe the curriculum in British schools as ethnocentric because it gives priority to ashen goal and the English language this causes separation between white pupils and other ethnic pupils. A final reason is the selection and segregation available to schools. David Gillborn argues that marketization has given schools greater scope to select pupils. This puts some ethnic nonage pupils at a disadvantage because selection gives more scope for negative stereotypes to influence decisions about school admissions.3. There are many ways in which factors in childrens al-Qaida background may channelise to differences in achievement levels between ethnic groups. The first way is pagan deprivation this is blood into 3 aspects. The first is intellectual and linguistic skills. Cultural deprivation theorists argue that many children from low-income black families lack intellectual stimulation and enriching experiences. Bereiter and Engelmann consider the language mouth by low-income black American families as inadequate for educational success.The next aspect is attitudes and values. Cultural deprivation theorists say that some black children are socialized into a subculture that instils a fatalistic live for toady attitude that does not value education and leaves them unequipped for success. The final aspect of cultural deprivation is family body structure and parental sup port. Daniel Moynihan argues that because many black families are headed by a lone mother, their children are deprived of adequate care because she has to struggle financially in the absence of a male breadwinner.Also Ken Pryce claims that Asians are higher achievers because their cukture is more resistant to racism and gives them a greater sense of self-worth. However, he argues, black Caribbean culture is less cohesive and less resistant to racism. As a result, many balck pupils piddle low self-esteem and under-achieve. Another reason is Material deprivation and class. correspond to Flaherty Pakistanis and Bangladeshis are over three times more promising than whites to be in the poorest fifth of the population, as a result statistics understand that Pakistani and Bangladeshi boys are among the lowest ethnic groups in the country to obtain 5 A-C GCSEs.A final reason is racism in wider society. David mason says discrimination is a continuing and persistent feature of the expe rience of Britains citizens of minority ethnic origin. 4. The differences in educational attainment between different groups of pupils have been a major focus of much sociological research. These differences can often be seen to be largely due to different social class, but as well grammatical gender or ethnicity. Social class is the most significant and dominant factor when looking at these differences, but ethnicity also has a relative impress on educational achievementEducation has a key role to play in eradicating racism and valuing diversity and it a responsibility for all educational establishments, including those with few or no ethnic minority pupils. Promoting racial equality demands a whole school approach and commitment from all those who are obscure in the life and work of their school. Racism is linked to the educational achievement of minority ethnic groups, however the connections are complex.Gilborn and Mirza conclude that social class and gender differences are also associated with differences in attainment but neither can account for persistent underlying ethnic inequalities comparing like with like, African Caribbean, Pakistani and Bangladeshi pupils do not enjoy equal opportunities. They also argue that in promoting educational inclusion as a means of raising standards, in that respect is a need for clarity and guidance in translating the commitment to equality and inclusion into policy proposals and practice at the local and school level.Many cultural deprivation theorists see the lack of intellectual and linguistic skills as a major cause of under-achievement. Gordon Bowker identifies their lack of standard English as a major barrier to progress in education and integration into wider society. However the Swann Report found that language was not a major factor in under-achievement. opposite cultural deprivation theorists suc as Charles Murray argue that a high rate of lone parenthood and a lack of positive male role models lead to the under-achievement of some minorities.Also Anthony Flew believes that ethnic differences in achievement stem from cultural differences outside the education system, not discrimination within it. However Geoffrey Driver criticises the cultural deprivation theory for ignoring the positive effects of ethnicity on achievement. He shows that the black Caribbean family, far from being dysfunctional, provides girls with positive role models of strong independent wome Driver argues this is wherefore black girls tend to be more successful in education than black boys.Some socilogists that the ethnic differences in education are cause by racism. John Rex shows how racial discrimination leads to social exclusion and how this worsens the poverty faced by ethnic minorities. In housing, for instance, discrimination means that minorities are more likely to be forced into substandard acoomodation than white people of the same class. This creates separation due to the ethnic children not being able to study at home and therefore getting lower grades than the white children who are able to study at home.

Overcoming Adversity Essay Example for Free

Overcoming Adversity EssayThroughout every persons life, there always comports an obstacle to overcome. While some carry to retreat from the challenge, others choose to surmount whatever it is holding them back. I boast always believed that if some integrity wants something bad enough, they will work however hard they hold up to in order to achieve their goal. I stub honestly admit that through years of determination, research, and self-motivation I have been able to prevail over my hard knocks stuttering. Many people try to mask this speech impediment with flowery terminology such as blocking, bumpy speech, or dotty disfluency. To a stutterer, no matter how specialists or professionals refer to this disability, it is far from trouble-free. Each and every day I deal with stuttering with the conviction and determination to speak well.I can say with confidence that my stutter has never held me back from doing anything. Even as a young boy, I knew I could not let this road-b lock stand in my way of success. This isnt to say that my stutter at times did not go undetected. There have been many moments of ridicule and embarrassment passim my life, but I have learned to simply brush them off and move forward. Quite frankly, these uncomfortable situations gave me the strength to work harder, attain more, and help me make headway a greater sense of compassion. I feel that an important quality is emotional intelligence. For example, as a class representative and peer mediator, it is important to commiserate with others and display this sense of compassion. I believe my stuttering has made me more resilient. It has given me the confidence to know that I can prevail even in the toughest of times. Whenever I am presented with something that is deemed inconceivable, I never back down from the challenge. For example, in wrestling, whenever I was told someone was unbeatable, I never stopped. In fact, it motivated me to do everything I could to succeed and prove that the title given to my opponent was in fact overrated.Stuttering can be an obstacle entirely if a person makes it one. In my case, this disorder has only driven me to become the best I can possibly be. I feel that in many situations, whether it be school or athletics, I have overcompensated for what many may see as a deficiency. I have commitd it as astepping stone to success, rather than an anchor to failure. I can remember the countless oral presentations that I would lose sleep over during the previous night. Only a person who stutters can feel the anxiety that one goes through prior to speaking. It was not long after one of my sophomore English class oral presentations that I decided to take an alternative measure.I was either going to let my handicap take hold of me, or strive to plow through this blockade. For years, I had been researching an expensive device made specifically to improve the speech fluency of a stutterer however, I was raised in a middle class family, wh ere one does not throw slightly $5,000 for an experimental device. In order to pay for this device, I decided to become a certified lifeguard and work in the summer. I now use the device whenever I have to present anything orally. Stuttering has made me the person I am today determined, ambitious, and compassionate. Along with the difficulties that I have encountered, I believe it has been submissive in taking away my sense of complacency. Each and every day I set my expectations high, and know that my tenacity is the essential prerequisite to my future success.

Short Story Sonny Blues Essay Example for Free

Short Story sonny boy Blues EssayIt kept melting, sending trickles of methamphetamine water all up and down my veins, but it never got less. (Baldwin 600) This is not the only time that the ice presents itself. It reappears when the fibber meets one of Sonnys friends who is excessively a drug addict, and again later when Sonny is over for dinner with the fibbers family. The ice that appears whenever the fibber feels an uncomfortable or painful accompaniment represents how the narrator is incapable of dealing with his own emotions well. The ice overly allows the endorser to empathize with how the narrator feels ab expose how his brother is leading his life.Another symbol Baldwin uses throughout Sonnys Blues is debile and darkness. Throughout the romance there is a contrast of light and darkness. For example, in the first paragraph of the story, Sonnys Blues Baldwin writes, I st ard at it in the swinging lights of the subway car, and in the faces and bodies of the peop le, and in my own face, trapped in the darkness which roared outside. (Baldwin 599) This contrasts the lightness and the darkness. It demonstrates the contrast betwixt his own paroxysm and the world around him and the misfortunate of the world.Another example of lightness and darkness Baldwin uses in the short story is when the narrators baffle is recalling the story of the narrators father and his brother she says there was a moon that night, it was bright like day. (Baldwin 607) This is when the narrators father and his brother are having a good time and walking home. This brightness of the moon is apply to represent the light, which represents all the hope and good things in life. The narrators find later recalls, he says he never in his life seen anything as dark as that road after the lights of that car had gone away. (Baldwin 608) Referring to after the narrators fathers brother had been hit and killed. The color of the mens skin also represents the contrast between li ght and darkness. The men that killed the narrators fathers brother were all white and the other two men were dark skinned. This is also an example of the contrasting of light and dark. This shows how the remnant of something in the same situation can both(prenominal) have two different results. Meaning that both the light men and the dark men were drunk. They were for each one also having fun. The situations were both similar, but the end results of each situation were very different.One of the dark men lost their life to the light men. The darkness is used to represent the tormenting and dark moments in the characters lives. The darkness however is always stabilized with lightness. Just like the dark road was stabilized with the lightness of the car lights. This light is used to signify safety and comfort, while the darkness represents the turmoil also looking to destroy that safety and comfort. Another way Baldwin symbolizes the overall theme of suffering is through the charac ters facial cases and interactions.Baldwin writes And I watched her face as she laughingly responded to something someone said to her, still keeping time to the medicinal drug. When she smiled one sawing machine the little girl, one sensed the doomed, still struggling women beneath the battered face of the semi-whore. (Baldwin 602) This shows that even under her battered face there was still a glimpse of when she was young. The narrator can see her as a young innocent little girl. This shows the reader that there is hope even in suffering. Baldwin is also trying to get his point across that even though one may suffer, the suffering will not change the past and whom you are or have become.Another example of how Baldwin incorporates the facial expressions of his characters to help promote the overall theme of suffering is when the narrator is on the subway in the first some sentences of the short story. He writes, I stared at it in the swinging lights of the subway car, and in th e faces of the bodies of the people, and in my own face, trapped in the darkness. (Baldwin 600) This illustrates that not only does the narrator feel and see suffering inside himself and his own face, but he also sees it inside the faces of others and the surroundings around him.This also proves that the overall effect of suffering is visible to one who is suffering themselves, like that of the narrators. Baldwin also promotes the theme of Sonnys Blues by using the presence of medical specialty. The entire short story is loaded with occasions of music. The overall title of the story even contains music. Sonnys Blues, promotes the tone and theme of suffering throughout the entire story. It provides the reader with information that there will be suffering in the story. Giving them an idea of what is to come before even being read. Another example of music is Sonnys growing love for playing the piano.The narrator states Sonny was so serious about his music and how, as soon as he came in from school, he went straight to that piano and stayed there until suppertime. , He was at the piano all day Saturday and all day Sunday. (Baldwin 612) This tells the reader of Sonnys love for music. It illustrates how the music is Sonnys safety and allows him to not suffer. When Baldwin makes it clear to the reader that Isabel and her mother grow tired of the music, it wasnt like living with a person at all, it was like living with sound. And the sound didnt make any sense to her, didnt make any sense to any of them naturally. (Baldwin 612) This proves that music can both heal suffering but also create it. The music for Sonny was a safety. To Sonny the music made him feel at ease and helped to subside his suffering. It wasnt until after Sonny stopped playing the piano and his records that he began to truly feel the power of his suffering. Although the music was a medicinal drug to Sonnys suffering, it was the cause of suffering for Isabel and her mother. This suffering cause d Isabels mother to snap and yell at Sonny. This caused Sonny to stop playing the piano and and then the true suffering began.Another example of suffering and music is when the narrator witnesses the meeting on the corner. He watches the battered people play their music and notices their suffering. He says, As the singing filled the air the watching, listening faces underwent a change, the eyes focusing on something within the music seemed to soothe a poison out of them and time seemed, nearly, to fall away from the sullen, belligerent, battered faces, as though they were fleeing back to their first condition, while dreaming of their last. (Baldwin 615) Showing again how music can be a safety and a rescuer to not only Sonny but others as well.By the narrator stating this it shows that it is noticeable of the change in expression music brings as it lessens the sufferings of those who play. Sonnys fingers filled the air with life, his life. (Baldwin 620) Near the end of Baldwins st ory Sonny plays his music once again. To most, the music Sonny plays is merely for entertainment. But to some it is a story, Sonnys story. As Sonny plays, the narrator notices the things his brother has been through and felt. While Sonny plays the narrator notices both his brothers suffering as well as his own.

Customer Relationship Management Plan for Hotel

Customer Relationship Management Plan for HotelThe Sao Paulo Case schemeThe paper sets forbidden to produce an describe client descent plan for a Brazilian hotel which has recently been taken over by a globally bulls eyeed hotel chain.It begins with a review of selected literature which contains knowledge, techniques and ideas relevant to a guest relationship plan. Terms atomic number 18 defined within this element.The final section contains the process plan, which derives from ideas in the literature review section.1. IntroductionThis report forgeting consist of a concise, integrated customer relationship plan for Sao Paulo senior watchfulness with the particularised aims ofreducing customer switchingmaintaining stakeholder relations in the good timbre valuate chainWithin this plan there will bean appellative of the gaps in Sao Paulos current approach to relationship marketing groominga description of internal and external relationships which impact the hotelpropose d marketing objectives to help relaunch and change the hotel brandsuggested evolutions of the brandan outline dish up property management programmean outline CRM systeman outline integrated marketing communications programmean outline internal marketing communications programmeInput for the plan will be taken from the case material and the literature review which follows in section 2.2. Literature ReviewThis section will review the literature in a structured way. The first part will draw on conjure up notes, text books and journal articles to clarify and explain aspects ofstrategic marketing and brandingrelationship marketing and customer relationship management servicing quality managementThe second part will draw on three casesThe Ritz Carlton caseBergstrom HotelsSao Paulo Hotel2.1 Strategic Marketing and BrandingPiercy defines strategy as simply being someBeing best at doing those things which matter most to customersBuilding sh areholder value by achieving superior custome r valueFinding new and snap off ways of doing things to achieve the first two1If one accepts this no-nonsense definition it underscores the have for all companies toUnderstand who your customers are and what matters to themKnow how they perceive your service directs and what you must do to improve your performanceDesign and implement communication and management processes which spend a penny your strategy workIn other words you need a plan. The planning process is described in the lecture notes as beginning with a Mission Statement and ending with implementation and measurement control. Before customer relationship objectives (the focus of the action plan at a lower place) cannister be identified and agreed the mission statement needs to be clearly understood as do the dynamics of the current market place. A SWOT analysis and Marketing Audit are effective tools for clarifying the comp whatevers current agency in the market, its performance so far and for suggesting possible changes in strategic and tactical moves.In a services business this will lead to the unfoldment of a customer relationship plan, which will be underpinned by a detailed understanding of the various internal and external stakeholders with whom one needs to develop and build relationships.22.2 Relationship Marketing and Customer Relationship ManagementRelationship marketing concerns the shifting from activities of attracting customers to activities concerned with current customers and how to retain them. At its core is the charge of relations between a company and its suppliers, channel intermediaries, public and customers.3 Focusing on retention is considered to be significantly more profitable than conversion of non-customers.CRM is a system to make relationship marketing work. The US writer, George Day sees CRM as a customer-responsive strategy, which seeks to give companies competitive advantage byDelivering superior customer value by personalising the interaction between compan y and customer,Demonstrating trustworthinessTightening connections with customersAchieving co-ordination of complex capabilities (functions, resources) within the company4Park Plaza foreign uses its new CRM system and global database to enkindle the hotels as a group, rather than an individually networked system, with targeted promotions and one-to-one marketing.Through company profiling we will be able to identify who the biggest backers of the group are and who should be given special treatment, so that we can target our promotions accordingly5Hwang and Chi6 ,in their recent empirical study, highlight the fact that service personnel are the most meaning(a) resource in the service sector and also the primary marketers. By helping to achieve customer satisfaction service personnel upgrade the immaculate performance of the organisation. The message to management is that they should engage in aggressive internal marketing to achieve and maintain a synergy of staff satisfaction and amend organisational performance.2.3 go Quality ManagementCustomers will be loyal to a hotel, or a branded hotel chain, if they are satisfied with the quality and value offered. It is thus important for service providers to know what influences these customer perceptions.Johnston suggests two approaches to understanding customers perceptions and judgements of service qualityThe rational approachThe incident-based approach7The rational approach suggests that customers consciously or unconsciously use a weighted average, so that a high score on one attri exclusivelye or factor may offset a low score on another, to arrive at an overall evaluation of personal satisfaction.The SERVQUAL approach is based on the work of Parasuraman, Zeithamel and Berry8 and sets out to measure customers perceptions of quality across 5 dimensionsTangibles physical facilities, equipment, appearance of personnelReliability abilities to perform the promised service dependably and accuratelyResponsiveness w illingness to help customers and provide prompt serviceAssurance knowledge and courtesy of employees and ability to inspire trust and confidenceEmpathy caring, individualistic attention provided by firm to customersA third approach suggests that any single incident, delighting or satisfying, could, whatever the weightings given to the other transactions, result in an overall feeling of dissatisfaction or delight.Another writer argues that investment of time and currency in quality improvement should concentrate on those areas of your business where the effort will have the greatest benefit9 Effort should not necessarily be directed to areas where you are worse than the competition if those factors are not so important to customers.2.4 The Ritz-Carlton CaseR-C has a follow quality approach to the business. They fix causes not problems, i.e. they think about processes and systems to prevent problems and to ensure continuous quality. They set up a system to understand the real needs of their customers, to ensure hand overy of these needs, to make it work continuously and to communicate all this to the market not just an image-driven approach, but one which was conscious of the experience which customers were seeking.2.4 Bergstrom Hotels10Bergstrom set up a total quality approach and system which was driven by senior management but acted on and supported by teams across the organisation. Vital components of the system are training of all staff in internal customer relations, culture, process improvement and problem-solving, setting up and development of a data-base based on customer and employee surveys to drive improvement, open lines of communication and regular performance evaluation. Recognising staff contributions to quality of service was a key final element.The case demonstrates that significant quality improvements can be achieved without significant investment and ongoing cost.2.5 Sao Paulo CaseSao Paulo is a recently refurbished hotel which is operat ing in a highly competitive market (with much price cutting) and unstable economy. It has recently been taken over by a hotel chain with a global brand name and a reputation for high service quality and the ability to build long-term relationships with stakeholders. It needs now to reposition itself in the Brazilian market such that it is clearly differentiated in stakeholders minds from the competition. Service must be the main differentiator, so an integrated customer relationship plan needs to be developed.3. Action Plan for Improving Customer Relationships3.1 Gaps in current approachSao Paulo needs both to retain the loyalty of its current customer base and to grow via new customer and intermediary relationships. Growth will probably come via extended use of new services (e.g. restaurants and bars) by current customers and attracting new, more focused customer segments. This needs to be spelt out in its overall mission and made explicit with regard to individual stakeholders.3. 2 External and Internal StakeholdersApart from the different customer segments important external stakeholders are tour operators, airlines, travel agents and the many web-based hotel discounters. Local SP-based organisations such as the city hall and tourist office may also be influential in the communication of the hotel brand to intermediaries and potential customers.The current relationship-building approach appears to be re-active and now needs to become focused and pro-active.Important internal stakeholders are hotel employees front-office staff and gross revenue staff and franchisees in the restaurants and bars. All need to be aligned with the culture of the refurbished and repositioned hotel.3.3 Relaunching and Repositioning of the BrandThe SP hotel is now part of a global chain. Its service level will need to be aligned with the core brand values of GHG and these values will need to be communicated to all stakeholders and acted upon by internal stakeholders if the communi cated brand image is to be consistent with delivery on the ground. Proposed marketing objectives are to grow the current customer base by 20% by increase spend per customer and by improving retention by 10% focus on excellent, caring service at a fair price.3.4 Service-Quality architectural planA customer survey should be carried out to establish which service attributes are important to customers. This should be linked to an assessment of the cost of correcting what goes wrong. The survey should be ongoing and reinforced by regular staff interaction with customers so as to identify any areas of dissatisfaction.Overall customer relationship objective will be to create in the minds of all customers an experience of being cared for by warm, friendly staff who have your best interests at heart and will do all that they can to offer you speedy and professional assistance.This will be translated into specific CR objectives for the different stakeholders, all of whom will need to partici pate in service quality training programmesFranchisees communicate always in your words, dress and body language that you are a member of the SP team.Front-office staff make the customer feel welcome, respected, valued and at home.Sales staff communicate, warm, professional, helpful manner at all times, backed up by prompt follow-up.Service standards former DESK perpetually smile at customersAddress by name wherever possibleApologise for even slightest delayNever keep customer time lag without apologisingAlways do what you promise to doBe sensitive to cultural differencesKeep desk and hall area clean at all timesAlways ask if you can be of further assistance sincerelyNever argue with a customerTry always to exceed expectationsService draught Sales staff to CORPORATES (process service mix)Tangibles Dress smartly, speak warmly and professionally, ensurethat all promotional materials are packaged and presented professionallyReliability Be punctual, deliver what you promiseResponsiv eness Exceed customer expectations with your response timesand look always for creative solutions to difficult problemsAssurance Be confident about the hotel and its qualities but radiatecourtesy at all times. Avoid over-familiarity and use of christian names, unless requested to do soEmpathy Avoid any remarks/comments about religion, race,culture. Be oddly sensitive to cultural differences and help people with language difficulties. Never make fun of anyone. Apologise for even the most minor errorsService guarantee for empowering FRONT-LINE roundIf a customer arrives after 19.00 and requests a ratereduction you may offer him/her a room at a rate 20% below normal rateThis service quality approach is in line with the realignment of the brand as a warm and caring hotel which offers fair prices.3.5 CRM SystemA CRM system needs to be developed for the global chain. It would aim to profile customers both in order to communicate with them more effectively and to ensure that service feat ures are adapted to meet individual requirements where possible. It should be seen as a support for the warm and caring approach, not a replacement.The communications programme would need to be consistent with, and integrated into, the CRM system.3.6 Internal Marketing ProgrammeStaff are at the heart of hotel service and underpin customer perception of quality.homework programmes must be run to ensure that all staff are aligned with the culture and attitudes of the hotel, are aware of service guidelines and have the requisite skills and knowledge. An judgment and suggestions system will be introduced to help staff maintain requisite standards. Incentives will be introduced to encourage maintenance of these standards.BIBLIOGRAPHYBooksBarwise P. and Meehan S. (2004), Simply Better, Harvard Business School abbreviateCerasale M. and Stone M.(2004), Business Solutions on Demand, Kogan PageJohnston R. and Clark C. (2001), Service Operations Management, Prentice HallPiercy N. (2002), Mar ket-led Strategic Change, Butterworth HeinemannJournal ArticlesBreiter D., Tyink S. and Corey-Tuckwell S. (1995), Bergstrom Hotels a case studyin quality, Journal of contemporaneous Hospitality Management, Vol.7 No. 6Brown T. (1997), Using norms to improve the interpretation of service qualitymeasures, Journal of Services Marketing, Vol.11, No.1, p.80Day G. (2000), fix in an Asset, in Understanding CRM, Financial TimesEditorial article, CRM in Hotels, in Leisure Hospitality Business, September,2001Hwang I. and Chi D. (2005), Relationships among Internal Marketing, Employee Job ecstasy and International Hotel Performance, International Journal ofManagement, Vol.22 No.2Parasuraman A., Zeithamel V. and Berry L. (1988), SERVQUAL a Multiple ItemScale for Measuring Consumer Perceptions of Quality, Journal of Retailing,Vol.64, No.1 natural springFootnotes1 Piercy N. (2002), Market-led Strategic Change, p. 2732 voice communication Notes Key Issues from the Marketing Audit to Prioritise Actions in a Relationship ServicesMarketing Plan3 Jobber D. (2004), Principles and Practice of Marketing, McGraw-Hill, p. 1174 Day G. (2000), Tying in an Asset, in Understanding CRM, Financial Times5 Editorial article, CRM in Hotels, in Leisure Hospitality Business, September, 20016 Hwang I. and Chi D. (2005), Relationships among Internal Marketing, Employee Job Satisfactionand International Hotel Performance, International Journal of Management, Vol.22 No.2, p.2917 Johnston R. And Clark G. (2001), Service Operations Management, Prentice Hall, p. 1028 Parasuraman A., Zeithamel V. and Berry L. (1988), SERVQUAL a Multiple Item scale forMeasuring Consumer Perceptions of Quality, Journal of Retailing, Vol.64, No.1 Spring9 Brown T. (1997), Using norms to improve the interpretation of service quality measures, Journal ofServices Marketing, Vol.11, No.1, p.8010 Breiter D., Tyink S. and Corey-Tuckwell S. (1995), Bergstrom Hotels a case study in quality,Journal of Contemporary Hospitality Management, Vol.7 No. 6

Finding Forrester Analysis

Finding Forrester AnalysisThe film Finding Forrester is a motion picture ab off a young boy, Jamal Wallace (Rob Brown) that lives in the Bronx. He has an able talent for writing, quite contrary to his stereotypical ghetto friends. Jamal meets and befriends William Forrester, formerly a great Pulitzer Prize winning author who now lives in solitary. Forrester mentors Jamal and teaches him life lessons. Jamal in work out helps Forrester break free of his tough, leathery shell and reclusive life. This movie, although slightly boring and predictable, highlights the breakdown of stereotypes in our culture and the relationships that blossom through pure chance. I do not recommend watching this movie in theaters save your money.Overall, the storyline is unoriginal and dull. It begins during a casual basketball game. Jamal and his friends notice someone hiding send word a window curtain, looking down at them. Known to the boys as The Window, William Forrester (Sean Connery) lives alone, never leaving his apartment. This may sound interesting, but to me, this is the only part of the movie that raises curiosity and suspense. by and by cultivate one day, Jamals friends dare him to break into the authors apartment. Jamal climbs in through the window and ultimately gets spooked by Forrester, leaves his book bag behind, and flees down the attack escape. If it were my home, the police would be called however, Forrester doesnt find it necessary. Surprisingly, the next day Jamals backpack is dropped to the street. Well, Jamal recovers his book bag and he finds his journals marked up with corrections, praises and other remarks. Unbelievably, Jamal, wishing to discuss the column markups in his journal, returns to Forresters apartment. I cannot imagine a teenager returning to confront the owner of the apartment he broke into the day before. After knocking on the door, the grumpy author hollers at him to stay away and tells him he should consider writing a 5000 word essay on why he belongs out of his house. The following day, Jamal returns to deliver the essay by leaving it outside Forresters door. Can you guess what happens next? I can. These two personas officially meet facial expression to face the following day when Jamal returns to ask about the essay he left behind. Forrester allows Jamal to enter his home. After a few racist remarks were sputtered, testing Jamals character, a comical friendship begins. Would you befriend Jamal after he breaks into your home? Also, I do not believe black men or women would tolerate racial slurs or remarks that Forrester feels necessary to express. To me the clich, only in the movies rings rightful(a). Resuming with the plot, Forrester is amazed at Jamals writing and begins to counsel him on intellect, writing, and life. During this time Jamal receives a scholarship to an lite private school typically attended by rich children with a far different background than him. There he meets Claire Spence (Anna Paqui n) and his professor, Henry Crawford (F. Murray Abraham). Claire shows Jamal around his new school and a strong bond cultivates. However, Professor Henry Crawford believes Jamal is only attending the school for his basketball skills and cant believe he is there for any other reason. After all, Jamal is an avid basketball player. The school is inevitably hoping to receive the coveted trophy at the end of the season and Jamal is the boy to do it. After several weeks, Crawford accuses Jamal of plagiarism when he submits a paper he wrote for a writing contest. Conflict and unexciting suspense finally happens again when the professor claims the paper had similarities to an essay Forrester once published. When Jamal refuses to admit he plagiarized or received permission from Forrester himself, he was eliminated from the competition. I would not go out of my way to watch this movie. The ending, with its rather mushy climax and humdrum resolution provides entertainment for Sunday mornings when you have absolutely nothing else to do, but watch television.Although, Sean Connery did a wonderful job playing the character of author, William Forrester, I would rather see him playing the determination of 007 in James Bond or something with a bit more excitement. I do not think he could do a horrendous job acting even if he was casted in this monotonous movie. Rob Browns acting of Jamal Wallace is rather mediocre. His movements and actions end-to-end the film were forgettable. I believe he did a satisfactory job representing his character I just cant brag about his acting abilities in this film. Although, he never plays a leading role, F. Murray Abraham, is also an experienced actor. He ranks near the top of the list with Sean Connery. He did an acceptable job performing his role as Professor Henry Crawford. Even though his character was slightly far-fetched, his acting was believable. At the very end of the film, Matt Damon makes an appearance as Forresters attorney. He is an excellent actor, but the part he plays in Finding Forrester is extremely small. Overall the actors received a passable grade for their abilities to play their parts in this somewhat lame movie.We expect far-fetched movie plots in science fiction or movies about green, three-headed monsters. While watching this flick, you want to believe what you see is true and some aspects are indeed genuine. Every day, we see intellectual children and teenagers do remarkable things, achieve the unachievable. Personally, if you are going to make a film that others can relate to, specifically, black, inner city teenagers, then everything in the storyline should be realistic.Honestly, I have to admit, I find movies that break stereotypical boundaries motivational, but I would not waste my money paying inflated ticket prices to see Finding Forrester in the theater. I suppose every movie cant be full of suspense and action. To me, this 3 out of 5 star movie is best watched on HBO or Showtime. Sav e your money. Dont see it at the theaters.Finding Forrester, Dir. Gus caravan Sant, 2000, Columbia Fountainbridge Films Laurence Mark Productions, DVD, 136 minutes.CASTSean Connery William ForresterRob Brown Jamal WallaceF. Murray Abraham Professor Henry CrawfordAnna Paquin Claire SpenceBusta Rhymes TerrellApril Grace Ms. JoyceMichael Pitt ColeridgeMichael Nouri Dr. SpenceRichard Easton MatthewsGlen Fitzgerald MassieZane R. Copeland Jr. DamonStephanie Berry JaniceFly Williams III FlyDamany Mathis KenzoDamien Lee bodyMatthew Noah Word Coach GarrickCharles Bernstein Dr. SimonMatt Malloy BradleyMatt Damon SandersonRATING C3 out of 5 stars