Trokosi As Modern-Day Slavery in Africa Research Paper

Trokosi As Modern-Day Slavery in Africa - Research Paper Example he definition of slavery under the supplementary convention since the families are bound to the conviction that they are subjected to suffering from a disease and deaths until they offer the virgin girl to please the gods. On the other hand, they decide to offer the virgins for acquiring luck and fortune. In fact, there are estimates of more than five thousand trokosi slaves in Ghana, and other twenty nine thousand and thirty five thousand slaves estimated to be in other countries. Therefore, trokosi is a practice that has become a component of traditional obsession associated with gods and spirits in sacrament things and shrines priests. In Ghana, trokosi practice is originated from Ewe ethnic groups since seventieth century in Togo and Benin, whereby trokosi was considered a ritual in 1600s. In fact, they offered used offer virgin girls the war gods in order to please them and in return, they would acquire victory. Therefore, the warriors visited the religious shrine in order to of fer these girls as sacrifices while the priests of trokosi shrines had a conviction that this would communicate to the gods. Modern Trokosi Practice Trokosi in the modern day is has taken a slight which is depicted through the of story a nine-year old girl named Abla Kotor, whereby she is forced to go to southern Ghana in concurrence due to a crime that was committed by her father (Aird, 2012). Abla was born as a result of a crime committed by her father is raping his niece; thus, Abla was bound to pay for her father’s crime. In this case, she is forced to be a savant to Ewe priest in a way of appeasing the gods. Therefore, her parents decide to offer her as a slave, and she is subjected to a lot of tribulation such as physical and sexual abuse. Nevertheless, she decides to humiliate... Trokosi" As Modern-Day Slavery in Africa However, the girls are mistreated, and there are restricted to interact with others, thereby providing sex and labor to the priest. On the other hand, they are denied to access education, ample food and health services. In fact, they live in a harsh condition in a way that defines the slavery under the constitution of Ghana and slavery convention. Nevertheless, the paper will focus on exploring the issues associated to Trokosi as a modern form of slavery in Africa, whereby various issues associated with this form of slavery will be explored. The paper will also discuss effort made through reforms in order to alleviate the problem faced by these girls. Therefore, the paper will begin by discussing Trokosi practice based on the data gathered from different literatures in order to offer a basis of understanding the issue. The paper proceeds by offering relevant background information on the issue in order to facilitate the understanding the issues in a reliable way. In the next section, the paper will focus on exploring the reforms and challenges faced in the process of alleviating the problem. Moreover, the paper will focus on exploring the practice of trokosi in the Ghanaian context since it is one of the African countries severely been affected by this problem. Another form of opposition to the process eliminating trokosi practice emanates from people with the perception of the process being an attack to against their religious beliefs.

The Impact of Cause-Related Marketing on Consumer Choices Research Paper

The Impact of Cause-Related Marketing on Consumer Choices - Research Paper Example This research will begin with the definition of Cause Related Marketing. A working definition of CRM is borrowed from Varadarajan Menon. In this regard, Varadarajan and Menon define CRM as the process of formulating and implementing marketing activities that are characterised by an offer from the firm to contribute a specific amount to a designated cause when customers engage in revenue providing exchanges that satisfy organizational and individual objectives. In this regard, CRM is a form of business orientated philanthropy geared toward â€Å"profit-motivated giving†. CRM is also characterized by symmetrical relations between business organizations/for-profit organizations and non-profit organization on the basis of shared advantages. To this end, the business organization seeks to obtain an increase in sales and the non-profit organization seeks to obtain an increase in funding. Thus CRM is both a â€Å"positioning† and â€Å"marketing tool† that intentionally connects a business or a brad to â€Å"a relevant cause or issue† for the benefit of the business and the social cause or its non-profit promoter. A business firms’ investment in CRM is based on the concept that consumers for the most part will choose a brand for both â€Å"expressive† and â€Å"practical reasons†. Therefore a business may choose CRM as a means of promoting attachment to brand by tapping into the social and environmental consciousness of consumers to their products. When businesses’ brands are already experiencing a high level of loyalty to their products and brands, CRM can be used as â€Å"brand extensions†.... 60). In this regard, CRM is a form of business orientated philanthropy geared toward â€Å"profit-motivated giving† (Varadarajan & Menon, 1988, p. 58). CRM is also characterized by symmetrical relations between business organizations/for-profit organizations and non-profit organization on the basis of shared advantages. To this end, the business organization seeks to obtain an increase in sales and the non-profit organization seeks to obtain an increase in funding (Kahle & Close, 2011). Thus CRM is both a â€Å"positioning† and â€Å"marketing tool† that intentionally connects a business or a brad to â€Å"a relevant cause or issue† for the benefit of the business and the social cause or its non-profit promoter (Pringle & Thompson, 1999, p. 3). A business firms’ investment in CRM is based on the concept that consumers for the most part will choose a brand for both â€Å"expressive† and â€Å"practical reasons†(Linton, 2005, p. 604). Th erefore a business may choose CRM as a means of promoting attachment to brand by tapping into the social and environmental consciousness of consumers to their products. When businesses’ brands are already experiencing a high level of loyalty to their products and brands, CRM can be used as â€Å"brand extensions† (David, 2000, p. 132). Ultimately, the marketing strategy employed in CRM is to engage the consumer’s emotions with the result that the consumer is left feeling that by purchasing a specific product, he or she is helping to further social goods (Strahilevitz, 1999). From the perspective of the business organization, there can be two specific benefits. First, in the long term, CRM can provide an advantage in that it may improve the business’s