Wednesday, December 25, 2019

Student Expectations for Beginner Teachers

As a beginning teacher, youve probably set the bar high when it comes to student expectations. After all, you want to be perceived as competent and in control of your classroom. You can enhance this aspect of your formal education by exploring helpful tips and advice from experienced teachers on ways to set realistic and achievable behavioral goals for your students. Managing Your Classroom At the outset of your new career, its normal for you to struggle with feelings of insecurity about your ability to manage your classroom. You may think, for example, that if youre too nice, your students won’t respect your authority. Still, its possible for you to create a warm, friendly classroom and gain your students respect at the same time. Allowing your students to make simple decisions, such as which assignment to do first, will improve your chances of developing a cooperative classroom and give your students a boost in confidence. A time is coming, of course, when things dont go as you planned. Be prepared for these moments with emergency strategies and time fillers, like math drills and journaling activities. Learning the Ropes One of the biggest challenges youll face in configuring your classroom to run smoothly is dealing with time management. It may take weeks for you to learn the schools policies and procedures and for your students to learn your classroom routines. If you cant remember the school policies regarding lunch count, library books, or the like, ask a fellow teacher. Likewise, encourage your students to ask questions if they forget something important. Allocate as much time as you can during the first few weeks of school to learning school procedures and developing your own within these parameters. The more time you devote to this, the easier it will be later on. Be careful not to overwhelm your students; instead, establish simple routines that they can handle. Once you see that your students are getting the hang of basic routines, you can expand or alter them. Understanding Basic Expectations Each classroom and school will require the development of a unique set of expectations, but there are some that have stood the test of time: Follow classroom rules.Be on time.Be prepared for class.Be considerate and respectful.Show respect for school property and other students.Hand in assignments on time.Wait to be dismissed.Use an inside voice.Actively participate in class discussions.Stay seated during classroom activities and events.Help each other.Work quietly and follow directions.Raise your hand before speaking. Cultivating Success You want to see your students succeed, but you may feel pressured to get through the curriculum and may not devote sufficient time to learning about your students personal abilities and interests. Before barreling through the content, get to know your students so you can better comprehend what to expect of them. Starting with the first day of school, create an open dialogue with your students and encourage them to share information about themselves. For example, ask the students to pair up and interview each other, and then share what they learned with the class. Practicing Self-Management Skills To build confident, independent students who can think for themselves, practice self-management skills early on. If you plan to have your students participate in learning centers and small groups at some point, they will need to practice working independently. It may take weeks to build independent learners. If this is the case, then hold off on the learning centers and small groups until your students are ready. Keeping It Simple When you keep routines and independent work simple, youre helping students to build their confidence and self-management skills, which in turn will help them become more successful learners. As these skills become more ingrained in your students, you can increase their workload and their access to a greater variety of academic materials. Sources Bluestein, Jane. â€Å"Great Expectations!†Ã‚  Dr. Jane Bluestein Instructional Support Services, LLC, 15 Aug. 2017, janebluestein.com/2012/great-expectations-for-new-teachers/.

Tuesday, December 17, 2019

Materialism in Todays Society Essay - 1649 Words

Materialism in Todays Society Have you ever sat down and really thought about how much you value your possessions? Do you value your belongings more than you value friends, family, love, or yourself? The truth is that obsession with possessions has become a way of life in todays society. Materialism has been defined as the theory or doctrine that physical well-being and worldly possessions constitute the greatest good and highest value in life. (Heritage Dictionary, 3rd ed.) This means that we look to possessions to bring us happiness. We then use these possessions to make things and people behave or respond the way we desire. We have become so successful at fabricating and manipulating the world that we have come to believe that†¦show more content†¦They often draw in the consumers with a catchy commercial that contains a celebrity or model sporting their brand. This is a sure bet way to get the consumers? attention! Materialism in Today?s Society 4 Many celebrities promote products without that intention. This is because young people who idolize these famous stars want to wear what they wear.Therefore, this leads to free advertising for these corporations. One such group was the rap group Run-DMC. This group frequently wore the Adidas brand. They liked the brand so much that they wrote a song called ?My Adidas.? (Klein 456).This song led Adidas to become a very popular brand and people all over the United States started wearing the brand. Many people are brand ?hogs? and pursue what ever brand is in style. If a celebrity is wearing a new brand, it can be assured that at least one person will mimic them.This is especially true when the aspect comes to teens. Sharon Beder stated, ?In 2000 alone, teens spent $155 billion on things like clothing, CDs and makeup.? (Boston 2). In fact, the younger population has become so infatuated with celebrities that they have begun getting plastic surgery to try to look like their favorite celebrities. Two million young people had plastic surgery in 2003 alone (MTV, I Want a Famous Face). Since 1997, thereShow MoreRelatedMaterialism vs Happiness in America Essay1206 Words   |  5 Pages Western society has an obsession. It is a dark and crippling fixation. Many people do not even realize the trap society has lured them into. The procurement of material wealth has become an obsession in modern Western culture. The culture has become obsessed with acquiring vast amounts of wealth and anything associated with â€Å"being wealthy†. This need for material objects has intensified overtime. 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Monday, December 9, 2019

Customer Attitude Towards Mobile Shopping

Question: Describe about the Fashion Business Research of Customer attitude towards mobile shopping? Answer: Abstract Topic This particular study aims to evaluate whether implementing mobile shoping option will become beneficial for the organization and how custoomer response to it Purpose With the help of this study, the reseracher has analyzed the imporatnce of mobile shopping in the current markett scenaario. Here, the reseracher is also analyzed the attidute of the customer towards mobile shopping. Design Methodology and approach Deductive approach were undertaken in this project, to derive the customer attitude towards mobile shopping. The research is mostly examining and consequently follows Option A- Qualitativbe then quantitative. This primary research coducted the depth interview, follow by the survey report which test the idea which are raise in the interviews on a large scale. Major analysis of Qualitative data which was accepted and also using NVivo software, due to the mainly qualitative character of this research. Findings Findings of that research indicates that customer of MS have shown keen interest towards mobile shopping. This ultimately lead thee business organization to enhace the performance of the business in the long run. Introduction: Context and Rationale In todays world digital and future directed, it might seem that the significance of technological advancement has increased in rapid rate. Right at this point of time, Marks and Spencer (MS), a frontrunner in digital developments, arguably manages to balance the past, present and future. In order to sustain in the current market place, it is very important for organization like MS to adopt new technological advancement. This report therefore will investigate, whether implementing mobile shoping option will become beneficial for the organization and how custoomer response to it (Bruce Kratz in Fionda Moore, 2009). Research Aim The research aims to evaluate the customer attitude towrads mobile shopping specially in case of MS. Research Objectives To analyse how MS utilize the opportunities of mobile shopping option. To measure the attidute of the customer towards mobile shopping. To recommend appropriate staartegies to enhance the utilization of mobile shopping. Literature Review Mobile marketing: Current statistics show that mobile marketing budget mainly for mobile advertisings that will go beyond 11 billion by 2011 increasing from approximately 1 billion in 2007. The rise in mobile practice of current years is a apparent example of the systems growth, importance and the opportunity it offer to self-determining sales channel and thus it qualities special concern from researchers. Numerous consultancy studies, US customers prepared to recognize m-advertising to subsidy the cost of additional mobile services such as e-mail and news services, but a equally to Forrester investigate reveal that US mobile, user are not eager to recognize mobile ads since user tendency to see their handsets as statement devices in which mobile ads are not receive typically payable to the small screen size (Notta, 2015). As per consumer, revise manner together by InterQuest and the mobile marketing relationship. The dimension of Europe mobile marketing is regard145 million in 2003. Customer Attitude: An attitude is an permanent mixture of cognitive, behavioral process and moving or rational states by which customers made the arrangement were they recognize and react to market environmental basics such as television program, retail stores, etc. the behavioral element of an attitude is the leaning of an attitude holders to respond in a convinced method toward an objective or motion (Phan, Thomas and Heine, 2011). Fishbeins attitude theory proposes that an attitude towards something is a purpose of an individuals confidence about the thing and the estimate aspects of individuals viewpoint. The most important attitude, reconcile the marketing variables result on position, attitude in twist medicate the following effect on a particular behavioral purpose such as exchange a product (Notta, 2015). Numerous advertising researchers have established that positive relation between attitude toward individual ad and ladder of belongings. A broad survey of SMS advertising in the UK reveal that SMS advertising is measured as suitable as TV and radio advertising if it is deliver by a trust basis. Consumers are eager to accept numerous SMS campaign per week, but they fear that spamming capacity occurs (Phan, Thomas and Heine, 2011). Customer satisfaction: Customer satisfaction refers as, the general appraisal base on the whole purchase and expenditure practice with a good and services above time. One of the famous writer of marketing, he experiment that satisfaction is a persons emotion of dissatisfaction which ensuing from products professed performance in relative to his/ her belief (Bryman Bell, 2011). A customer satisfied after offering perform enhanced than expected and is disappoint when anticipation exceed performance. In the same way, customer has opportunity with view to the behavior of completely unfair. Examine to meet and play a well-known role in customer satisfaction. Customer satisfaction is inclined by generally quality, and persons most wanted (Phan, Thomas and Heine, 2011). Customer trust: The trust concept has been considered in a numeral of discipline and a variety of definition has been planned (Notta, 2015). Trust is the apparent reliability and goodwill of a target of trust. Trusts also degree to which the customers believe that the retailer has intention and motivate that are helpful to the customers. Trust is the principle that another can be relied leading with assurance in order to perform role and responsibilities in a fiduciary method and it is obvious in a motivation to freely increase one's helpful to another (Phan, Thomas and Heine, 2011). The value and the utility: The value concept is a essential element of bond marketing, the capability to offer better value to customers is a precondition, when it is difficult to set up and continue long-term customer relationships. A value can be describe as a continuing principle that a detailed behavior or state is personally-psychologically, preferable to a discuss mode of behavior or an differing ending state of subsistence. Value potentially derives from the prospect of concerning a present itself, from experience associated the trade, and from the remaining of having occupied in behaviors essential to attain the replace. Therefore, value can reproduce the value of the component itself as well as the knowledge connected with the business (Bryman Bell, 2011). Values are the base of events, attitude, and judgment in marketing as well as in extra aspect of societal life. Customers usually added simply recognize and believe those SMS ads, which are applicable to their welfare (Phan, Thomas and Heine, 2011). Consumers recognition of SMS advertisement is reliant upon apparent value of SMS ads and information controlled in them. Customers belief in SMS marketing, companies will contain a helpful result on apparent value of SMS ads and compliant it as a precious service. Research methods: This report will will investigate, whether implementing mobile shoping option will become beneficial for the organization and how custoomer response to it. In order to do this, the researcher examined how MS is utilizing the Mobile shopping as a marketing tool, and how it will effected on their customer buying behavior (Bryman Bell, 2011). The research will be cross-sectional. A large number of data will be gathering at a time, before examined to identify the patterns of organization. Data will be collected and conclusion will be drained from the interviews, and they will be partly responsible for determining the plan of the survey questions. The research will be follow quantitative as well as qualitative data, because of the deductive approach which are adopted. The survey will not from until the issues rises from interviews and are plain to further test. Qualitative research Individual interviews will be undertaken with customer of MS. This information is necessary to take out the deepness of the research which is essential in relation to mobile shopping. For this reason non- probability test of sample approach are adapted here. Interview advantage and disadvantages are the following: Advantages- complete data can be drawn as interviewee has the opportunity to speak. Disadvantages- in this interviewee May not be completely truthful to the organization or approaching with information and it is a time consuming process. Qualitative research (checkpoint): Reliability- The question asked to both the interviewees which is identical and asked in same pattern. Together interview will be recorded and are precisely transcribe and remarks would be taken for the period of both interviews (Crewe, 2015). Replicability- In this the question will repeated on a number of additional interviewees and it will easy for the interviewee to copy. Validity- the conclusion is drawn by the interview while taking feedback from the interviewee. Quantitative research Under quantitative research method the survey are on based of questionnaire pattern to know about the customer attitude of MS towards mobile shopping (Phan, Thomas and Heine, 2011). By taking feedback from the customer, they will find out whether the feedback is similar to the potential MS customers. The sample survey would be on the online questionnaire based (DSouza, 2015). Online questionnaire advantage and disadvantage: Advantage- large sample can be assessed; multiple ideas would be raised from interview and can be tested. Disadvantages- In online survey participation may not answer all type of question. Quantitative Research (checkpoint): Reliability- The question is asked in same pattern to all the participants. In this section, 2 questions may be little difficult to answer (Bruce Kratz in Fionda Moore, 2009). Replicability- In this the question will repeated on a number of additional interviewees and it will easy for the interviewee to copy. Validity- In this it expected for the participant that they will answer the question properly and honestly, thought it cannot be guaranteed. If the participation will miss to answer any of the questions then it will effect on their result (Notta, 2015). Ethics: Interviews In this participation will be provided all the information which gives the detail information related to the study as well as the planned uses of the data which are provided. In this they give the rights to the participation that they can leave from the study at any time. Survey- In the first page of the survey report they will explain all the detail information related to questionnaire and also give update to the participants about approval which they will give after finishing the survey questionnaire (Diamond,Diamond, Litt, 2015). Secondary data analysis: According to the secondary data, the researcher has analyzed that Mark and Spencer provides integrating mobile marketing technique that is related with various social media. Customers of Mark and Spencer often can read review of the product before purchasing the particular product of the Mark and Spencer. Therefore, people also can share the products and experiences of product through various social media. On the other hand, Bryman Bell (2011) discussed that, Marks and Spencer send notifications about certain products through mobile to the potential as well as loyal customers with due respect of time. This company sends messages about new or existing products to the customers at medium phase of a day. Mark and Spencer also send information to the potential customers about the new exciting offers, changes in showrooms etc. This company sends information about its service. However, Crewe (2015) has stated that Marks and Spencer also provides various seasonal programs through mobile. This company sends various types of information regarding holiday special events, special offers as well as weekly offers and holiday messages. This company also shares attractive multimedia messages to the potential as well as new customers of this company. Marks and Spencers has also taken the initiative to deliver various coupons through SMS s and social networking sites and also through personal e-mails. Every business organization considers that mobile is very effective medium for delivering various types of marketing activities to the targeted customers of the organization. Marks and Spencer also provides alerts for various transactions that have been made or have to be made for the customers. This company considers the age, demographic as well as geographical and socio economical segments of the customers. Considering all these elements, this company provides effective information about the products as well as services of the company. Marks and Spencers also tries to raise awareness among the customers about various issues of society as well as business, money marketing etc. Activities of online shopping also have been provided by the company to the potential as well as loyal and new customers of this particular organization. This company has taken various types of activities in order to promote the brand image of this organization. Therefore, this company also has taken the initiatives to promote the products of this organization through advertisements on mobile television. Marks and Spencer has taken the initiative for making an official application store for providing money transaction. This store will provide various opportunities as well as offers about the particular products of the organization. Information also will be sent to retailers of the organization. Therefore, this organization should take prior activities for removing spams and viruses of the websites. Primary data analysis: Quantitative analysis (For customers) Q1. How long you have been the customers of Marks and Spencer? Options No of respondents Total respondents Response % Last 1 week 5 50 10% Last 1 month 7 50 14% Last 1 year 13 50 26% More than 2 years 10 50 20% More than 5 years 15 50 30% Table 1: Customers of Marks and Spencer Graph 1: Customers of Marks and Spencer From this above mentioned data, the researcher has identified that there are many customers who have been the customers of Marks and Spencer for one week. On the other hand, Marks and Spencer also have customers who have started buying from this company for more than two or five years. Therefore, according to this data, the researcher has analyzed that, Marks and Spencer have potential as well as loyal or old customers and new customers. Therefore, researcher has analyzed that, Marks and Spencer has both new and old customers and has build reputation as well as good image within the market. Q2. Have you been satisfied with the activities of mobile marketing throughout the process? Options No of respondents Total respondents Response % Fully satisfied 15 50 30% Satisfied 25 50 50% Dissatisfied 10 50 20% Table 2: Satisfaction level of customers of Marks and Spencer Graph 2: Satisfaction level of customers of Marks and Spencer According to these findings, the researcher has identified that, this company have major quantity of customers who have satisfied with the process of mobile marketing of Mark and Spencer. Therefore, 20% customers have been dissatisfied with the activities of mobile marketing among the customers. Therefore, rest 20% customers who are not satisfied with the process of mobile marketing recommended more campaigns through mobile device and various types of social media marketing technique. Qualitative analysis (For managers of Marks and Spencer): Q3. Does this company provide effective techniques of mobile marketing? For these questions, the researcher has taken the interview of managers of the organization. Managers have stated that, they use effective techniques of mobile marketing for attracting customers. They extensively use various types of social media platform for attracting the customers of the organization. Managers use extensive levels of digital marketing for attracting the potential as well as loyal and new customers of the organization. As per the statements of managers of Marks and Spencer, the researcher has come to this conclusion that MS has taken various initiatives in order to innovate the mobile application of this organization. Innovation team of MS is working on the process of making effective mobile application for the customers. Therefore, MS has focused upon the various initiatives of social media, like face book, twitter and other medium of social networking. As the managers of Marks and Spencer have told that, mobile sale of this company has grown at a rate of 70 % annually. Various customers are connected with the mobile application of Marks and Spencer. Customers are linked with this company in order to buy products from this company. Online sell has also increased by the company. As the tendency of online shopping has been increased, more customers are attracted towards the activities of online shopping. Therefore, many customers have been attached with the online activities of Marks and Spencers. Managers have told that they will provide more facilities towards the customers in respect of mobile marketing and online shopping. Conclusion Limitation: Conclusion Thus, to conclude it can be said that implementation of mobile shopping option has largely influenced the operation of MS. Customers and potential buyers both are positive about the mobile shopping. Consumer attitude on advertising in all-purpose, have long been established to be negative, and moreover, establish that attitude near advertising is completely revolve into negative. So, it can be suggested that the organization needs to incorporate innovation on it to make it more attractive. Limitation: There is a huge range of area to carry out a research on this particular aspect. It would be motivating and capable to conduct many more interviews with MS customer as well as manager as this research was limited in this area (Holden, 2015). Time limit is another concern for this research. References Caniato, F., Crippa, L., Pero, M., Sianesi, A. and Spina, G. (2015). Internationalisation and outsourcing of operations and product development in the fashion industry.Production Planning Control, pp.1-17. Guido, G. and Peluso, A. (2015). Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty.J Brand Manag. Jones, R. and Hayes, S. (2004). The UK clothing industry.Journal of Fashion Marketing and Management: An International Journal, 8(3), pp.262-278. Notta, O. (2015). Differentiated marketing strategies between strategic groups in Greek food industry.IJCEE, 5(1), p.1. Phan, M., Thomas, R. and Heine, K. (2011). Social Media and Luxury Brand Management: The Case of Burberry.Journal of Global Fashion Marketing, 2(4), pp.213-222. Rollet, M., Hoffmann, J., Coste-Manire, I. and Panchout, K. (2013). The concept of creative collaboration applied to the fashion industry.Journal of Global Fashion Marketing, 4(1), pp.57-66. Wood, M. (2012). Marketing social marketing.Journal of Social Marketing, 2(2), pp.94-102. Ahrendts, A. (2013). Burberry Annual Report 2012/13. London: Burberry. Bryman, A., Bell, E. (2011). Business Research Methods (3rd ed.). Cambridge: Oxford University Press. Burberry. (2014). Retrieved 28 February, 2014, from Burberry Burberry. (2014). Art of The Trench. Retrieved January 19, 2014, from Art of The Trench: https://artofthetrench.com/ Crewe, L. (2015). Placing fashion: art, space, display and the building of luxury fashion markets through retail design.Progress in Human Geography. DSouza, C. (2015). Marketing Challenges for an Eco-fashion Brand: A Case Study.Fashion Theory: The Journal of Dress, Body Culture,19(1), 67-82. Diamond, J., Diamond, E., Litt, S. (2015).Fashion retailing: a multi-channel approach. Bloomsbury Publishing USA. Williams, J. (2015). Kit: Fashioning the Sporting BodyIntroduction to the Special Edition.Sport in History,35(1), 1-18. Vadicherla, T., Saravanan, D. (2015). Sustainable Measures Taken by Brands, Retailers, and Manufacturers. InRoadmap to Sustainable Textiles and Clothing(pp. 109-135). Springer Singapore. Nilsson, E., Grling, T., Marell, A., Nordvall, A. C. (2015). Importance ratings of grocery store attributes.International Journal of Retail Distribution Management,43(1). Schrder, C. (2015). State of research and specification of objectives. InThe Replication of Retail Fashion Formats into Foreign Countries(pp. 9-93). Springer Fachmedien Wiesbaden. Turban, E., King, D., Lee, J. K., Liang, T. P., Turban, D. C. (2015). Social Commerce: Foundations, Social Marketing, and Advertising. InElectronic Commerce(pp. 309-365). Springer International Publishing. Holden, J. (2015). The Ecology of Culture.

Monday, December 2, 2019

Management Interview in Google

An overview Founded as a small company in 2008, Google has grown to be a major technology company operating in almost all countries around the globe. Like many global companies, Google’s management and major operations are based in Amphitheatre Parkway, Mountain View California.Advertising We will write a custom report sample on Management Interview in Google specifically for you for only $16.05 $11/page Learn More Google is a leading world technology firm that aims at improving people’s information and attachment. The company’s aspiration is to improve the lives of multitude number of world inhabitants. The company’s mission is to categorize information and make it helpful and easily reached in the globe. The company’s website is the most acknowledged in the whole world because of innovations in advertisement and web search. Furthermore, the company conveys relevant cost-effective online advertisement to generate incom e. In addition, the company provides other businesses with its Ad Words program to promote products and services. Further, the company applies network Ad Sense program to provide relevant ads to improve user experience and breed profits. Currently, the company has over thirty thousand employees spreading in all its subsidiaries across the globe. However, this interview focused only on the management and the subordinate employees based in the company headquarters in California. Even though the company has senior executive officers, Patrick Pichette was chosen as the best manager for the interview. Patrick Pichette is the Senior Vice President (SVP) and Chief Financial Officer (CFO) of the company and oversees financial operations of the company. In addition to financial duties, Patrick Pichette manages the daily business operations and human resources. Patrick Pichette has been with the company since 2008 as CFO. Pichette’s main domain was in finance until recently when human resources and business operations was added to his responsibilities. Due to increased responsibilities, most employees are under his supervision. However, Patrick Pichette heads over three hundred junior staff. Besides interviewing Patrick Pichette, fifteen subordinate staff was also interviewed. Most of the subordinate staff that was interviewed concerning the employees motivation have worked with the company for over five years and were from various departments including finance, business operations and human resources.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The reason for choosing the interviewee from various departments under the manager is too obtain reliability and validity of the results. All the requirements for the success of the interview were undertaken including drawing up time schedules, ethical considerations and the interview reconnaissance. According to the time sc hedule, the overall interview for both the manager and the subordinate staff lasted for two weeks. Within the timeline, one-on-one interview with both the manager and the subordinate staff took six days. The management interview took one day while the subordinate staff was interviewed for five days. Since the subordinate staff to be interviewed was fifteen, three junior workers were interviewed each day. Follow-ups were done through e-mails for more information and clarity on some of the data that was collected. The e-mail follow-ups for management took two days while employees e-mail follow-ups took four days. Management Interview When asked about actions undertaken to motivate workers, the manager’s response was explicit. In fact, Patrick Pichette cited several practices that the company have adopted to motivate their employees. The first motivating practice is the adoption of cross-functional management structure. The management structure encourages the astral managerial l eadership and innovativeness among the company employees. According to the manager, the company’s moral principles and practices also motivate employees. Patrick Pichette maintains that the Google employees are held accountable for their personal actions right from the recruitment level. The personal accountability combined with freedom to operate explains individual innovativeness that encourages employees to do extra work not only for the company but also for personal goals.Advertising We will write a custom report sample on Management Interview in Google specifically for you for only $16.05 $11/page Learn More Patrick Pichette also cited advantages on employment schedules particularly on time management. Even though the company requirements indicate that most of the time should be devoted to company’s assignment, workers are allowed to take some time for individual activities. The company requires that ninety percent be given to the com pany assignment while only ten percent devoted to individual projects. However, the manager maintains that time management policies as well as practices have enabled workers to become more innovative and productive to the company. According to the manager, the 70-20-10 time management rule presents the employees’ management guideline, but at the same time provides an opportunity for the workers to schedule their time and work in collaboration with colleagues. In other words, the time management schedule allows workers to work directly together instead of following the formal channels. Patrick Pichette maintains that the model allows cross-functional management practices that encourage work processes and motivate employees. The cross-functional models are aided by the open communication system that limits the organizational structure spectrum. According to the manager, the corporate organization management model offers a sense of responsibility to the workers and the result is the greater contribution to the organization’s objectives. Pichette alludes that employees are allowed to set their own goals and targets. The company’s responsibility is to help workers achieve their own set of goals. The management teams are supposed to inspire and empower the employees towards the attainment of the objectives that they have set. In fact, the responsibility of management is to facilitate the attainment of the employees’ assigned task objectives as well as roles through functional controls. The evaluation of the success of the set goals is conducted on a quarterly basis through the application of individual metrics choice. Advice and suggestions are provided in the process by the management.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The role of management at this stage is to ensure the employees progress towards the attainment of the set goals while the employees set own benchmarks. Such practices have contributed positively to the attainment of the company’s objectives. In this case, employees see themselves as leaders as their roles and responsibilities are leveraged at personal levels. Further, workers can change their occupational descriptions when the need arises. In addition, employees are given the opportunity to handle job processes and come up with methods as well as techniques of attaining the required results. Through the practice, employees are encouraged to be own leaders and in effect are highly motivated towards attaining their own as well as the company’s goals and objectives. In addition, employees are encouraged to be innovative and conduct open discussions on the ways through which the objectives can be attained. According to the manager, the corporate structure encourages openn ess since every individual in the organization is allowed to contribute to the progress of the organization. As such, the managerial practices within the organization have attracted the best talents since most people are given opportunities to grow talents. Moreover, the opportunities for the employees to set and maintain own standards also encourage innovativeness and growth of individual talents. The management of the company pursues strategies that encourage organizational work processes in building up and instigating the advancement of individual innovativeness. In addition, the bonuses and other incentives that the company offers to the best performers are also a motivating factor. Moreover, the company employees also like working under the cross-functional guidance arrangement. Besides the motivating principles and practices the company has put in place, the manager asserts that the company does not entertain errant employees. In fact, such employees are fired through due proc esses. Subordinate Interview Among the subordinate personnel interviewed, 70% agreed that they love working for the company. Moreover, 63% of employees agreed that the management practices at Google are distinct from other companies they have worked. However, 73% of the subordinate management staff pointed out that they are motivated more by the manner in which the company leverage the work processes. When asked about compensation, 61% of the employees interviewed agree that they are motivated by the benefits the company offer. The company provides incentives as well as an environment that encourage work processes. The interviewed junior personnel assert that the company remunerations are fair in relation to other companies. Remunerations as well as additional incentives such as free transport, meals and gym are cited as highly motivating. The question on the company attitude towards the subordinate staff was divisive. About 50% of junior workers accepted that the company values the ir effort while the rest did not agree. The findings are contrary to the company’s assertions that it engages in activities those value workers’ efforts. However, the most motivating factor among employees is the inspirational nature of the management. Over 90% of the interviewed subordinate personnel agree that the group level managers are inspirational and motivating particularly in task performances. The observations made by the subordinate staff are similar to the assertions of the manager. In addition, freedom in which the workers are left to perform duties is also cited as another motivating factor. About 85% of the subordinate staffs interviewed agreed that they are left to perform given tasks according to personal feelings. Such conditions allow the workers to be innovative and provide suggestions on the way the required goal can be achieved. However, the junior staff cited some disconnections between the management and the employees though at limited levels. I n this case, there is a difference between the workers and the managerial observations. However, most of the observations made by the workers and the management are similar. The analysis According to the findings, different concepts and models can be used to explain the methods of motivation applied by Google management. The general observation from the findings indicates that employees are highly motivated when their interests are taken into consideration. In essence, the driving force behind any employee’s performance is enthusiasm. Therefore, Google managers have adopted practices that inspire personnel to increase their productivity. Google’s model of motivation can be explained through various suppositions including the theories of scientific management, human relations, human needs and goal setting (Robbins and Timothy, 668). The company could have used the combination of these theories to establish their model of motivation. The scientific management hypothesis asserts that employees are inspired exclusively by the remuneration they get from the labor they offer. In fact, proper remunerations are the greatest motivator in any work environment (Robbins and Timothy, 668). As indicated in the subordinates’ interview, the employees of the company are highly motivated by proper remuneration and huge perks the company offer. Moreover, the management has held the belief that employees must be well treated in order to increase productivity. In addition, the theory argues that the employees do not obviously like work (Robbins and Timothy, 671). Therefore, they will always equate compensation and the amount of work done. In the circumstances that the perceived compensation equals or exceed the quantity of work, the employees will be highly motivated. Considering the manner in which employees are motivated in Google, the concept is greatly applied. Similarly, the human relations concept stresses on the importance of societal requirements to th e employees’ motivation. In other words, the theory argues that the personnel are not only inspired by the remunerations but also by their social needs during the execution of their responsibilities (Robbins and Timothy, 669). The concept concentrated on the bosses’ role of recognizing employees as people with valuable views as well as their pleasure in relations with one another. In addition, the managers are supposed to put more consideration on the employees’ social needs. The model explains exactly the views of the Google manager. According to Pichette, employees are given opportunity to provide suggestions on how they can achieve the objectives of the assigned tasks. The allusion by Patrick Pichette that employees are allowed to set own goals and targets as well as the company’s responsibility is to help workers achieve own set of goals is a clear indication of the application of the model. Further, in Google, the management teams are supposed to ins pire and empower the employees towards the attainment of the objectives that they have set (Robbins and Timothy, 671). The theory of human needs centers on the workers’ emotional desires. As a result, there are five levels of needs required by the employees in order to fulfill their wants (Robbins and Timothy, 669). The idea proposed a hierarchy of needs varying from essential and physiological needs such as hunger, to the elevated ranked ones including self–esteem as well as self-actualization. In fact, the recognition of such needs by employers leads to improved outcomes. The acceptance by the Google employees that the company takes care of their essential needs indicates the application of the model in human resources management and development. The benefits offered by the company provide essential as well as other needs of the employees. Most importantly, working in the organization provides employees with the self-actualization. In fact, self-actualization is atta ined in various ways within the organization including the ability to set personal goals and ways through which they can be achieved (Robbins and Timothy, 671). The company has a set of programs that value their workers together with their efforts. Google applies goal-setting model to motivate the employees. The model argues that the attainment of the objectives of assigned tasks depends largely on the task performance (Robbins and Timothy, 671). According to the model, employees will always pursue challenging and specific tasks with clear feedback. In essence, the set goals define individual employees’ efforts required to perform the given task. The model works well in an environment where employees set their own goals and ways through which such objectives can be attained. The application of the model is indicated by the Pichette’s response that in Google employees are allowed to perform their own job evaluation and suggest the best ways they can achieve their own ob jectives. Through the practice, employees are encouraged to be their own leaders and in effect motivate them towards attaining individual as well as the company’s goals. The effectiveness of the company’s motivating practices can be assessed by the conduct and the views of the employees. In fact, Google has been successful in holding over thirty-seven thousand employees spread across the world. The employees’ motivating practices has enabled the company attain its objectives. Google is the only company that has attracted greater talents across the world. The skilled and talented personnel have also enabled Google to develop into a global company within the shortest time amid high competition within the technology industry. As indicated and suggested by the subordinate staff, the firm provide incentives that attract and retain highly skilled and talented employees (Robbins and Timothy, 671). Even though the company has been successful in motivating its workers, i t should continue attracting talented employees at the top management. Moreover, the company should enhance teamwork approach to challenging tasks. Embracing teamwork and increased involvement of managers in looking after the interests of workers greatly boost trust and interpersonal skills among the personnel. Concerning the development of trust and interpersonal skills among employees, the organization should ensure affirmative fairness. In essence, the leader should communicate evaluation standards as well as assessment points to the workforce for fairness and trust among the employees (Robbins and Timothy, 671). Finally, Google human resources manager should embrace diversity in workplace in order to enhance the motivational effectiveness. Works Cited Robbins, Stephen and Timothy Judge. Organizational Behavior. Upper Saddle River, NJ: Pearson Education, 2011. Print. This report on Management Interview in Google was written and submitted by user Keaton Durham to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.