Essay on Martin Luther King Rhetorical Analysis - 1420 Words

Dreaming About Freedom Martin Luther King Jr.s I Have a Dream speech is one of the most successful and most legendary speeches in United States history. Martin Luther King Jr. was a masterful speaker, who established a strong command of rhetorical strategies. By his eloquent use of ethos, logos, and pathos, as well as his command of presentation skills and rhetorical devices, King was able to persuade his generation that the Negro is not free (King 1). His speech became the rallying cry for civil rights and lives on as an everlasting masterpiece. It is necessary to first understand Kings arguments before delving into the actual analysis. Kings main argument is that African-Americans are not free or equal according to the rights†¦show more content†¦He refers to the principles voiced by the nations founders in his appeal for racial equality. This strategy was especially important in light of the fact that the government was concerned that the Civil Rights movement might discredit the United States abroad. The government was worried that if they gave African-Americans freedom, the United States would be seen as weak and have been persecuting innocent people. Hence, it was perceptive of King to imply in the speech that he is not undermining the United States, but asking the country to do justice to the principles that were asserted to be the backbone of U.S. politics and society. King states, for example, that his dream was deeply rooted in the American dream, (King 2) and that he dreams of a day when Americans will be able to sing with new meaning `My country tis of thee, sweet land of liberty, of thee I sing (King 3). King then uses the words of that song to distinguish the different areas of the country where he hoped the United States would soon let freedom ring (King 3) for all its citizens. King alludes to the Declaration of Independence and the Constitution as being a promissory note (King 1) to all citizens, which those at the march were claiming as their inheritance. The speech gains power from Kings stressing that he was asking the United States to live up to its principles and thus to fulfill the greatness of its pronounced creed. More so than either ethos or logos, KingShow MoreRelatedMartin Luther King Rhetorical Analysis806 Words   |  4 PagesRhetorical Analysis of Martin Luther King’s Speech â€Å"I Have a Dream† Likita M. 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First of the speaker Martin Luther KingRead MoreA Rhetorical Analysis Of Dr. Martin Luther King On The Church1256 Words   |  6 PagesA Rhetorical Analysis: Dr. King on the Church Missionary and Professor Charles Porter vocalizes a profound point during a lecture, â€Å"The only person who justifies us is Jesus.† This speaks measures regarding the Church and their responsibility to uphold justice. As people who claim to follow Jesus, the Church should be leading the charge against injustice. However, in the past century it failed to act upon the injustice of segregation. Analyzing Letter from Birmingham Jail, it becomes clear thatRead MoreMartin Luther King Letter Rhetorical Analysis710 Words   |  3 PagesIn a letter by Dr. Martin Luther King Jr., the civil rights leader uses various rhetorical devices to justify his actions for the nonviolent actions. His primary audience throughout the letter was to the clergymen who made accusations against Dr. King. 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In order to obtain the goal of persuasion, Martin LutherRead MoreRhetorical Analysis Of Martin Luther King Jr847 Words   |  4 PagesMartin Luther King Jr and The Civil Rights Movement Martin Luther King Jr was a protestor who became the most important spokesperson and leader in the Civil Rights Movement.  He was a member of the National Association for the Advancement of Colored People(NAACP) and in 1954, he decided to take a position as a preacher at Dexter Avenue Church in Montgomery, Alabama. King felt as though it was his moral duty to help the civil rights movement which is why he planned many activities that will help

Mars Atmosphere and Volatile Evolution Mission (Maven) Free Essays

Mars Atmosphere and Volatile Evolution Mission (MAVEN) The red planet Mars has long been a cultural and scientific fascination. People have pondered for decades over the biological potential of the planet and its past. Geological features on Mars resembling dry riverbeds, and the discovery of minerals that form in the presence of water, suggest that Mars once had a thicker atmosphere and was warm enough to allow liquid water to flow on the surface. We will write a custom essay sample on Mars Atmosphere and Volatile Evolution Mission (Maven) or any similar topic only for you Order Now But phenomenally, the Mars that is seen today is radically different — barren, lifeless, and dry. Why? In hopes of uncovering the answers to these mysteries, the National Aeronautics and Space Administration (NASA) will launch its newest mission to Mars, the Mars Atmosphere and Volatile Evolution Mission (MAVEN). Set to launch in November 18, 2013, MAVEN has been given the task of exploring the Martian upper atmosphere, the planet’s ionosphere and its interactions with the sun and solar wind. NASA) It will be the first mission devoted to this understanding. According to NASA, MAVEN data will be used to determine how the loss of volatile compounds (such as carbon dioxide, nitrogen dioxide, and water) from Mars’s atmosphere to space has influenced the evolution of the planet’s atmosphere and climate. Clearly, the mission is expected to provide insights into liquid water and habitability on the red planet. The means by which the data harvested by MAVEN will a chieve its primary scientific objectives have been determined. Scientists plan to infer how the Martian atmosphere changed over the course of time by measuring the current rate of escape to space of atmospheric gases and understanding the ways by which they do. (Wikipedia) To extract information on Mars, the four hundred eighty-five million dollar MAVEN space probe has been equipped with the latest scientific instruments, processed into three different instrumental suite packages. (NASA Science) One of which includes the Particles and Field Package. This specific package will be largely responsible for measuring solar wind, ionospheric electrons and magnetic fields, and magnetosheath ion density and velocity. Another package included is the Remote Sensing Package, which contains an ultraviolet spectrometer that will be used to measure the global characteristics of Mars’s upper atmosphere and ionosphere. The final package, the Neutral Gas and Ion Mass Spectrometer Package, will have the work of assigning measurements to the composition and isotopes of neutral gases and ions found in the planet’s atmosphere. With these instruments, MAVEN will gather substantial atmospheric information from its orbit 3,870 miles above the planet’s surface. (Wikipedia) Currently, scientists believe that Mars may have lost most of its atmosphere due to a process known as â€Å"sputtering,† by which high-energy photons from the sun transform molecules into ions that are eventually carried out of the atmosphere and away from the planet by the magnetic fields generated by solar winds. NASA) The objective of the Mars Atmosphere and Volatile Evolution Mission (MAVEN) is expected to provide evidence for the mentioned theory. While that may only be an expectation, one thing is for sure, in discovering the answers to the mysteries of Mars, we as humans will too certainly extend our senses as a whole in our quest to understand the secrets of our origins, and the destiny that lies ahead. How to cite Mars Atmosphere and Volatile Evolution Mission (Maven), Essay examples

Comparative Essay on the Roles of Women in Religions free essay sample

Christian women and muslim women submitted to their husbands in both the bible and the quran, it states that men and women are equal in the eyes of God/Allah yet they also say men were the heads of the households and women are to obey their husbands. The bible says in ephesians 6:22-24 â€Å"wives, submit to your own husbands as to the lord, for the husband is head of the wife as also Christ is the head of the church. Now as the church submits to Christ, so wives should submit to their husbands in everything† Even the early day of christianity, Adam was superior to Eve because Eve was made from Adam. Christian women obeyed their husbands in the lord just as the muslim women did. With these examples Christianity and Islam were strong patriarchies. Christianity and Islam were patriarchies because in the era in which the religions emerged women were under men so the religions adapted to the cultures they were discovered in. We will write a custom essay sample on Comparative Essay on the Roles of Women in Religions or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To further explain, most civilizations start out with a bunch of tribes having wars and the winners getting to be in charge of everyone. Since males are physically stronger than females, they win all the fights and therefore get to be in charge. The quran also says, â€Å"Men have authority over women because Allah has made the one superior to the other and because they spend their wealth to maintain them, Good women are obedient. They guard their unseen parts because Allah has guarded them. As for those from whom you fear disobedience, admonish them and send them to the beds apart and beat them. Then if they obey you, take no further action against them†. Muslim women were confined to their homes only being allowed to leave with permission from their male family members. They were lso not allowed to speak in public like christian women were. Also, muslim women could not do or say anything without their spouse’s permission and if they did not have a spouse, that role goes to her father or brother. Other signs of patriarchies were acts such as â€Å"honor killing† of women by their male relatives for violating sexual taboos. Christian women were more active in the church than muslim women, they held title s like prophetess, bishop and apostle. With those titles, they were allowed, public speech by preaching, teaching, leading prayer and sometimes, performing the eucharistic meal. Christian women also played significant roles in group worship. In the bible, women roles seem limited, but due to recent discoveries of ancient texts, we discover that women were one of Jesus first followers. Though they were not granted the title as one of jesus’s twelve disciples, women were very important to Jesus. Mary Magdalene being one of the most significant women in christian history. Mary Magdalene was a friend of Jesus and an apostles of the apostles. She and her sister Mary were the first to discover Jesus’ tomb empty and also two of the women to see him ascend into heaven. Mary magdalene was said to preach the word of God to many people, all of which addressed her as an apostle. It also says in the book of luke in the Bible â€Å"There was also a prophetess, Anna, a daughter of Phanuel, of the tribe Asher. She did not leave the temple complex serving God day and night with fastings and prayers. and to speak about him to all who were looking forward to the redemption of Jerusalem. † These women Anna, Martha and Mary Magdalene were important in the church of God proving that women had prominent roles in the church. Christian women had bigger roles in the church compared to muslim women. The reason being, women of the muslim faith were sometimes confined to practice their religion at home because the second caliph, Umar, asked women to pray homes. Women were asked to pray in their homes because some men saw women as a â€Å"sexually charged threat† things like these were spread through the hadiths - traditions about the sayings or action of mohammed and women being seen as a sexual threat meant they were excluded from the mosque which led them to have lesser roles. Yet a few women had roles in the mosque, such as mullahs, who were female teachers of the word of Allah. No women however, were ever considered prophets or a caliphs at these times. In conclusion, the roles of women of christianity and islam were similar in the aspect that they were both patriarchies but differed when in came to the roles in the church that being because christian women had a much larger impact in the church than muslim women did.

Kapferer Brand Identity Prism of Grain Waves free essay sample

Kapferer Brand Identity Prism of Grain Waves [pic] 1. Introduction2 2. Brand Identity Prism of Grain Waves2 2. 1 Physique3 2. 2 Personality5 2. 3 Culture6 2. 4 Relationship7 2. 5 Reflection8 2. 6 Self image8 3. Conclusion and Recommendation9 Reference List10 Appendices11 1. Introduction Before Grain Waves launched in 2008, there had never been a wholegrain chip in Australia, the market was saturated with more traditional potato or corn based snacks. Market research confirmed there was a clear opportunity to develop a wholegrain snack for the health conscious consumer. ( The Grain Waves dream comes true on TV, 2010 ) So The Smiths Snackfood Company which was the leading player in Australian sweet and savoury snacks industry , accounting for 38% value share (see appendix 1), seized the moment and developed Grain Waves – a new, wholegrain snack that not only tasted good but was also better for consumers. Brand Identity Prism of Grain Waves According to Kapferer (2008), a brand identity prism has six underlying facets, including physique, personality, culture, relationship, reflection, and self-image. We will write a custom essay sample on Kapferer Brand Identity Prism of Grain Waves or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These dimensions are classified into externalisation (physique, relationship, reflection) and internalisation (personality, culture, self-image). Figure 1 summarises the analysis of Grain Waves brand identity. [pic] Figure 1 : brand identity prism for Grain Waves 2. 1 Physique First of all, the Grain Waves defines itself as the irresistible whole grain chips. (Grain Waves, 2008) The definition has avoided the competition of a series of other whole grain snacks to a certain extent and kept the competitive advantage under the catalogues of chips. Secondly, according to Kapeferer(2008), the brand name is often revealing of the brands intentions. Grain Waves is obviously the case for brand names which are specifically chosen to convey their characteristics of the brand. With the word Grain refers to that it was made from corn, wheat and oats which 25% less fat than regular potato chips, (Grain Waves, 2008) and waves is the visual description of chips to indicate their product catalogue. Thirdly, visual appeal also play an important role when Grain Waves communicating value and distinguishing their brand from myriad of choices in the snack food market. Figure 23 illustrates the colors they used in their packaging, compare with other competitors, they make a more fresh and natural impression for consumers. Grain Waves Flavours | Colours used in packaging | |Original | C: 37 M: 1 Y: 3 K: 0 | |Sour cream chives | C: 26 M:3 Y :52 K: 0 | |Sweet Chilli | C: 15 M: 100 Y: 100 K: 5 | |Cheddar cheese | C: 1 M: 22 Y: 75 K: 0 | Figure 2: Colours used in Grain Waves different flavours [pic] [pic] Figure 3: Grain Waves and Lays 2. 2 Personality As Kapferef (2008) pointed out that, the easiest way of creating instant personality is to give the brand a spokesperson or a figurehead, whether real or symbolic. Grain Waves has created their image representative in their current commercial advertisement. (Figure 4) [pic] Figure 4: the character in Grain Waves commercial advertisement The creative idea was to dramatise the unexpectedness of a grain becoming a snack food, by telling the story of a young grain who dreamed that one day he had grow up to be a grain chip[1]. Its a story about sticking to your dreams, against tradition and the odds, until your dreams come true. ( The Grain Waves dream comes true on TV, 2010 ) Therefore, the brand personality which relevant to the young grain in the ads can be described as : fun, independent, persist, unique, self-confident and revolutionary/innovation-minded. The strong personality has brought benefit to Grain Waves. By the end of the initial launch phase, Grain Waves had achieved more than 8 per cent trial and enjoyed 25 per cent brand awareness. ( The Grain Waves dream comes true on TV, 2010) 2. 3 Culture There are two aspects should be taken into consideration. Firstly, Grain Waves is a kind of crunchy chips which are a predominant part of the snack food market in English-speaking countries and numerous other Western nations. (Michman Mazze, 1998) The Australias chips market generated total revenues of AU$605. 5 million in 2010 which dominate the snack food market. (see appendix 2) The snacking culture behind the consumption behaviour refers to the lifestyle, which is enjoyable of leisure time. People eat chips when they are holding party, watching TV or having a picnic. When choosing a snack, chips seem to be viewed as a deserved binge. (Michman Mazze, 1998) This has resulted in an expanding chips market. In addition, underlying consumer trends have continued to push the sweet and savoury snacks industry to invest in health-oriented lines. Ongoing growth in the incidence of obesity and overweight will threaten sales of sweet and savoury snacks during the forecast period. Euromonitor, 2010) There is likely to be ongoing negative publicity for the conventional potato chips industry, focusing on the high fat, calorie, flavouring and salt content. Therefore, the Grain Waves chips that stands for the healthier snack food should be deemed as a contemporary brand which keep pace with the times . 2. 4 Relationship The snack food industry is consumer-oriented and Grai n Waves shows a sensitivity to the needs of customers. On one hand, Grain Waves became the first in the chips industry to respond to the changing environment that emphasized consumer health concerns. The new formulation has 25% less fat than regular potato chips and one 18g serve of Grain Waves provides 1/3 of the daily suggested 48g daily target for whole grains as recommended. (Grain Waves, 2008) On the other hand, Grain Waves noticed that while consumers were interested in nutrition, taste is also an important concern. They took the big challenge and release four different flavours currently, in order to convert consumers’perceptions of whole grain snacks from â€Å"something bland† to â€Å"a tasty treat†. The Grain Waves dream comes true on TV, 2010 ) It is committed to helping customers select the product that is best suited to their needs through the provision of detailed product information supported by general advice on healthy eating and lifestyles. 2. 5 Reflection Grain Waves tend to build a reflection with customers that they start to make healthier food choices, but dont want to overly restrictive about what they eat. They have a tendency as the macrobiotic diet[2] seekers which to be better educated and health conscious, their lifestyle and personality characteristics reflect self-assurance. Michman Mazze, 1998) While in the same time, they have no intention of giving away the enjoyable of their leisure time. They are seeking a balance between health and indulgence. 2. 6 Self image In buying Grain Waves chips, consumers inwardly picture themselves as I have a good diet , I concern with the quality of my leisure life , I always trying new things and have unique taste and wise choice , I am more mature than others cause i am paying more attention to the importance of healthy diet and an active life . Conclusion and Recommendation Base on the analysis from the above research, the conclusion can be drawn as follows : †¢ Generally speaking, Grain Waves perform an excellent conformability in the brand identity, the six facets are all interrelated and form a well-structured entity. †¢ Both the brand name and the package have conveyed their characteristics and values. However, many consumers complained that the price is set too high, they have no intention of paying more to the added value. [3] †¢ Grain Waves have developed a strong personality which different with other competitors, whereas it is hard to associate the personality with the snack food industry. Snack food sells quickly, and therefore there is a frequent need for replenishment. (Michman Mazze, 1998) Avoiding supermarket stock-outs should be the next issue to maintain the relationship with consumers. Reference List Euromonitor. (2010). Consumer lifestyles – Australia. Retrieved March 24th 2011 from Global Market Information Data base. Euromonitor. (2010). Sweet and Savoury Snacks in Australia. Retrieved March 24th 2011 from Euromonitor International. Grain Waves (2008), Home page, Retrieved March 28th 2011 from http://www. grainwaves. com. au. Kapferer, J. N. (2008). The new strategic brand management (4th ed. ). Kogan Page. Michman,R. D. , Mazze, E. M. (1998). The food industry wars : marketing triumphs and blunders. London: Greenwood Publishing Group, Inc. The Grain Waves dream comes true on TV, (2010). Retrieved March 24th 2011 from http://www. thinktv. com. au/media/Case_Studies/Grain_Waves_Case_Study. pdf Appendices Appendix 1 Sweet and Savoury Snacks Company Shares in AU 2005-2009 % retail value rsp, |Company | 2005 | 2006 | 2007 | 2008 | 2009 | |Smiths Snackfoods Co | 35. | 37. 2 | 38. 7 | 38. 0 | 37. 7 | |Snack Brands Australia | | | | 17. 1 | 16. 8 | |Sunbeam Foods Pty Ltd | 6. 1 | 6. 1 | 5. 9 | 5. 6 | 5. 5 | |Woolworths Ltd | 4. 4 | 4. 5 | 4. 6 | 4. 9 | 5. 2 | |Sakata Rice Snacks | 4. 6 | 4. 6 | 4. 6 | 4. 6 | 4. | |San Remo Macaroni Co | 2. 0 | 2. 0 | 2. 1 | 2. 1 | 2. 2 | |Procter Gamble | 1. 9 | 1. 8 | 1. 7 | 1. 7 | 1. 7 | |Select Harvest Ltd | 1. 0 | 1. 0 | 1. 0 | 0. 9 | 1. 1 | |Food Holdings Pty Ltd | | 0. 9 | 1. 0 | 0. 9 | 0. 9 | |Greens General Foods | 0. | 0. 8 | 0. 8 | 0. 8 | 0. 8 | |Nestle Australia Ltd | | 0. 8 | 0. 9 | 0. 8 | 0. 8 | |Link Snacks Inc | 0. 3 | 0. 4 | 0. 5 | 0. 6 | 0. 7 | |Sanitarium Health Food | 0. 8 | 0. 7 | 0. 7 | 0. 7 | 0. 7 | |The Fresh Food Industries | 0. 9 | 0. 8 | 0. 8 | 0. 8 | 0. | |AAB Holdings Pty Ltd | 0. 6 | 0. 6 | 0. 7 | 0. 6 | 0. 6 | |Superpop Pty Ltd | 0. 3 | 0. 3 | 0. 3 | 0. 3 | 0. 3 | |Amorenuts Australia Pty | 0. 2 | 0. 2 | 0. 3 | 0. 3 | 0. 2 | |Billabong Jerky | 0. 0 | 0. 1 | 0. 1 | 0. 1 | 0. 1 | |Arnott’s Snackfoods | 19. 6 | 18. 1 | 17. | | | |Manassen Foods Ltd | 0. 9 | | | | | |Uncle Tobys Co Pty | 0. 8 | | | | | |ThevChrystal Co | 0. 2 | 0. 2 | | | | |Macfarms of Hawaii Inc | 0. 2 | 0. 2 | | | | |Cadbury Schweppes | 0. 1 | 0. | | | | |Other Private Label | 7. 9 | 8. 0 | 8. 1 | 8. 6 | 8. 8 | |Others | 10. 8 | 10. 8 | 10. 2 | 10. 5 | 10. 6 | Sources: Euromonitor International, 2010 Appendix 2 Sales of Sweet and Savoury Snacks by C ategory in AU: Value 2005-2010 |AU$ million |2005 |2006 |2007 |2008 |2009 |2010 | |Chips/Crisps |468. |489. 1 |513. 5 |557. 2 |579. 4 |605. 5 | |Extruded Snacks |253. 7 |265. 9 |277. 8 |304. 2 |322. 5 |338. 6 | |Fruit Snacks |110. 3 |114. 7 |118. 1 |122. 2 |126. 8 |131. 8 | |Nuts |188. 9 |204. 9 |224. 4 |246. 9 |267. 8 |289. 7 | |Popcorn |38. |40. 7 |43. 5 |45. 7 |47. 4 |50. 3 | |Pretzels |39. 4 |40. 7 |42. 2 |40. 5 |39. 7 |39. 9 | |Tortilla/Corn Chips |91. 5 |93. 6 |96. 0 |106. 0 |111. 9 |116. 9 | |Other Sweet and Savoury |3. 9 |5. 9 |7. 6 |11. 0 |13. 2 |15. 0 | Sources: Euromonitor International, 2010 - [1] The full version of this advertisement can be found at : http://www. youtube. com/watch? v=AqI9gAbncpkfeature=player_embedded [2] A macrobiotic diet (or macrobiotics), from macro (large) and bios (life), is a dietary regimen which involves eating grains as a staple food supplemented with other foodstuffs such as vegetables and beans. [3] Grain Waves Facebook group , make grain waves cheaper or fill the packet http://www. facebook. com/pages/Make-Grain-Waves-Cheaper-or-Fill-the-Packet/126577742531

Free Essays on Group Dynamics

The Wu Tang clan is a nine-member hip-hop group that formed in 1992. Since 1992 the group has gone on to find success as a group and as solo artist. The Wu Tang Clan is easily one of the most influential hip-hop groups of all time. The group has taken aspects from every area such as kung fu to religion and blended them into a unique brand of music that is many times imitated but never duplicated. What makes the group able to blend such a wide variety of topics into its music is the diversity and ability of its members. The group consists of the Rza, Genius, Method Man, Inspectah Deck, U God, Old Dirty Bastard, Masta Killah, Reakwon and Ghost Face Killah. Each member brings their own style to the group, which in the end allows the group to have a wide variety that encompasses all areas that needs to be touch within a true musical performance. The group can cover many areas when doing a song unlike other groups that can only do one musical style. All the members of the group are innate , strong songwriters who spark and complement each other. What is a group? The definition of a group is two or more interdependent individuals who influence one another through social interaction. According to this definition the Wu Tang Clan would be considered a group. To say that the Wu Tang Clan is a group based on just that definition would be incomplete; the group demonstrates many other characteristics of a group. First off, the group shows a great deal of interaction. Interaction is when group members do things to and with other. To break it down even more interactions can be broken down into tasks or socioemotional. In task interaction the group must interact to accomplish a goal. The Wu Tang Clan demonstrates task interaction when the group comes together to make a group album. This would be considered a task interaction because the group is working together on one goal, which is to make an album. Socioemotional tasks are much more interpersonal.... Free Essays on Group Dynamics Free Essays on Group Dynamics The Wu Tang clan is a nine-member hip-hop group that formed in 1992. Since 1992 the group has gone on to find success as a group and as solo artist. The Wu Tang Clan is easily one of the most influential hip-hop groups of all time. The group has taken aspects from every area such as kung fu to religion and blended them into a unique brand of music that is many times imitated but never duplicated. What makes the group able to blend such a wide variety of topics into its music is the diversity and ability of its members. The group consists of the Rza, Genius, Method Man, Inspectah Deck, U God, Old Dirty Bastard, Masta Killah, Reakwon and Ghost Face Killah. Each member brings their own style to the group, which in the end allows the group to have a wide variety that encompasses all areas that needs to be touch within a true musical performance. The group can cover many areas when doing a song unlike other groups that can only do one musical style. All the members of the group are innate , strong songwriters who spark and complement each other. What is a group? The definition of a group is two or more interdependent individuals who influence one another through social interaction. According to this definition the Wu Tang Clan would be considered a group. To say that the Wu Tang Clan is a group based on just that definition would be incomplete; the group demonstrates many other characteristics of a group. First off, the group shows a great deal of interaction. Interaction is when group members do things to and with other. To break it down even more interactions can be broken down into tasks or socioemotional. In task interaction the group must interact to accomplish a goal. The Wu Tang Clan demonstrates task interaction when the group comes together to make a group album. This would be considered a task interaction because the group is working together on one goal, which is to make an album. Socioemotional tasks are much more interpersonal....

Trokosi As Modern-Day Slavery in Africa Research Paper

Trokosi As Modern-Day Slavery in Africa - Research Paper Example he definition of slavery under the supplementary convention since the families are bound to the conviction that they are subjected to suffering from a disease and deaths until they offer the virgin girl to please the gods. On the other hand, they decide to offer the virgins for acquiring luck and fortune. In fact, there are estimates of more than five thousand trokosi slaves in Ghana, and other twenty nine thousand and thirty five thousand slaves estimated to be in other countries. Therefore, trokosi is a practice that has become a component of traditional obsession associated with gods and spirits in sacrament things and shrines priests. In Ghana, trokosi practice is originated from Ewe ethnic groups since seventieth century in Togo and Benin, whereby trokosi was considered a ritual in 1600s. In fact, they offered used offer virgin girls the war gods in order to please them and in return, they would acquire victory. Therefore, the warriors visited the religious shrine in order to of fer these girls as sacrifices while the priests of trokosi shrines had a conviction that this would communicate to the gods. Modern Trokosi Practice Trokosi in the modern day is has taken a slight which is depicted through the of story a nine-year old girl named Abla Kotor, whereby she is forced to go to southern Ghana in concurrence due to a crime that was committed by her father (Aird, 2012). Abla was born as a result of a crime committed by her father is raping his niece; thus, Abla was bound to pay for her father’s crime. In this case, she is forced to be a savant to Ewe priest in a way of appeasing the gods. Therefore, her parents decide to offer her as a slave, and she is subjected to a lot of tribulation such as physical and sexual abuse. Nevertheless, she decides to humiliate... Trokosi" As Modern-Day Slavery in Africa However, the girls are mistreated, and there are restricted to interact with others, thereby providing sex and labor to the priest. On the other hand, they are denied to access education, ample food and health services. In fact, they live in a harsh condition in a way that defines the slavery under the constitution of Ghana and slavery convention. Nevertheless, the paper will focus on exploring the issues associated to Trokosi as a modern form of slavery in Africa, whereby various issues associated with this form of slavery will be explored. The paper will also discuss effort made through reforms in order to alleviate the problem faced by these girls. Therefore, the paper will begin by discussing Trokosi practice based on the data gathered from different literatures in order to offer a basis of understanding the issue. The paper proceeds by offering relevant background information on the issue in order to facilitate the understanding the issues in a reliable way. In the next section, the paper will focus on exploring the reforms and challenges faced in the process of alleviating the problem. Moreover, the paper will focus on exploring the practice of trokosi in the Ghanaian context since it is one of the African countries severely been affected by this problem. Another form of opposition to the process eliminating trokosi practice emanates from people with the perception of the process being an attack to against their religious beliefs.

The Impact of Cause-Related Marketing on Consumer Choices Research Paper

The Impact of Cause-Related Marketing on Consumer Choices - Research Paper Example This research will begin with the definition of Cause Related Marketing. A working definition of CRM is borrowed from Varadarajan Menon. In this regard, Varadarajan and Menon define CRM as the process of formulating and implementing marketing activities that are characterised by an offer from the firm to contribute a specific amount to a designated cause when customers engage in revenue providing exchanges that satisfy organizational and individual objectives. In this regard, CRM is a form of business orientated philanthropy geared toward â€Å"profit-motivated giving†. CRM is also characterized by symmetrical relations between business organizations/for-profit organizations and non-profit organization on the basis of shared advantages. To this end, the business organization seeks to obtain an increase in sales and the non-profit organization seeks to obtain an increase in funding. Thus CRM is both a â€Å"positioning† and â€Å"marketing tool† that intentionally connects a business or a brad to â€Å"a relevant cause or issue† for the benefit of the business and the social cause or its non-profit promoter. A business firms’ investment in CRM is based on the concept that consumers for the most part will choose a brand for both â€Å"expressive† and â€Å"practical reasons†. Therefore a business may choose CRM as a means of promoting attachment to brand by tapping into the social and environmental consciousness of consumers to their products. When businesses’ brands are already experiencing a high level of loyalty to their products and brands, CRM can be used as â€Å"brand extensions†.... 60). In this regard, CRM is a form of business orientated philanthropy geared toward â€Å"profit-motivated giving† (Varadarajan & Menon, 1988, p. 58). CRM is also characterized by symmetrical relations between business organizations/for-profit organizations and non-profit organization on the basis of shared advantages. To this end, the business organization seeks to obtain an increase in sales and the non-profit organization seeks to obtain an increase in funding (Kahle & Close, 2011). Thus CRM is both a â€Å"positioning† and â€Å"marketing tool† that intentionally connects a business or a brad to â€Å"a relevant cause or issue† for the benefit of the business and the social cause or its non-profit promoter (Pringle & Thompson, 1999, p. 3). A business firms’ investment in CRM is based on the concept that consumers for the most part will choose a brand for both â€Å"expressive† and â€Å"practical reasons†(Linton, 2005, p. 604). Th erefore a business may choose CRM as a means of promoting attachment to brand by tapping into the social and environmental consciousness of consumers to their products. When businesses’ brands are already experiencing a high level of loyalty to their products and brands, CRM can be used as â€Å"brand extensions† (David, 2000, p. 132). Ultimately, the marketing strategy employed in CRM is to engage the consumer’s emotions with the result that the consumer is left feeling that by purchasing a specific product, he or she is helping to further social goods (Strahilevitz, 1999). From the perspective of the business organization, there can be two specific benefits. First, in the long term, CRM can provide an advantage in that it may improve the business’s