Friday, July 26, 2019

Tracing the development of painting Term Paper Example | Topics and Well Written Essays - 1250 words

Tracing the development of painting - Term Paper Example The essay "Tracing the development of painting" discovers the development of painting. The chronological discussion of painting styles proves the difference in visual characteristics but with a number of similarities and are related to each other in some way or other. This painting style was originated around 1600s and influenced the following centuries. Besides, this form of painting style is rich and deep in color, and the intense usage of light and shadow. The exponents of Baroque style made use of the most exact moment or the dramatic point of events arouse emotionality in the minds of viewers. One of the best examples for Baroque as a painting style is The Deposition by Caravaggio. Neoclassicism dominated the European art from 18th century to 19th century. Neoclassicism was basically a reaction against Rococo style in European Art. As a painting style, Neoclassicism gave due importance to Roman and Greek art. Its influence is not limited to the sphere of painting, but it extends to other forms of art like literature and architecture. One of the best examples for Neoclassicism as a painting style is The Death of Marat by Jacques-Louis David. Realism originated in Europe, especially in France, in 1850s. Besides, it was a movement against Romanticism. Realism was totally against the emotionalism projected by Romanticism, and was in favor of the ideology of Objective Realism. So, truth and accuracy were the fundamental principles of Realism in painting. In short, realism gave due importance.... Impressionism: Impressionism originated in Paris, as an Art movement in 19th century. The name Impressionism is originated from Claude Monet’s art work, namely ‘Impression, Sunrise’. The usage of thin brushstrokes, perfect lighting, usage of ordinary subjects, and strange visual angles are some of its main characteristics. One of the best examples for Impressionism is The Abduction of Egypt by Shwidkiy Andrey (see appendix -4). Post-Impressionism: Post-Impressionism was developed in France during 1880s. Roger Fry, the renowned British Art critic was behind the creation of the term Post-Impressionism. Post-Impressionism was an extension of Impressionism, but rejected the limitations of Impressionism. The exponents of Post-Impressionism gave more importance to geometric forms. The usage of unnatural color in paintings is one of the most important features of Post-Impressionism. One of the best examples for Post-Impressionism is Sunflowers by Vincent van Gogh (See ap pendix – 5). Cubism: Cubism transformed the scenario of painting in Europe and deeply influenced other forms of art like sculpture and music. The basic element of Cubism is to break down the object, analyze it, and to re- assemble the same. This helps the painter to present the art work with difference in subject matter. The usage of random angles is the most important aspect of cubism. One of the best examples for Cubism is Guernica by Pablo Picasso (see appendix-7). Geometric abstraction: Geometric abstraction is based on abstract art. Besides, it is based on non-objective and two dimensional models. It rejects exaggeration and illusionistic modes of painting and makes use of canvas as

Thursday, July 25, 2019

English Language Essay Example | Topics and Well Written Essays - 1500 words

English Language - Essay Example In context of the communicative approach to language learning, I would like to start touching upon the models proposed by Krashen as far as motivation and effectiveness of technology in teaching goes. This will lay the structure for us to consider the nuances of shared reading in the linguistic context. (Mercer et al, 1996) The first model is called affective filter hypothesis. We will study this model from the perspective of bilingualism. It has been assumed that every child has a first language before he or she knows it. But we must remember, there are also many homes in various parts of the world where children are brought up with a more or less equitable exposure to two and sometimes, even three languages – both in the written and spoken forms. For example, an average curriculum in India for any school includes English as well as a second language, which is more often than not Hindi (the national language), and finally a third language until the age of 13 (this is generally the regional or local language). Therefore, to study this hypothesis we must keep in mind that there are individuals who grow up with equally strong holds over two or even more languages. (Mercer et al, 1996) To begin with this hypothesis works on the assumption that there is a filter in every individual’s mind that impedes the process of the second (or third) language or L2 entering into one’s awareness. The elements that are required to cross this phase include relaxing techniques and the creation of a congenial learning environment. A congenial environment more often than not signifies cooperation and a certain comfort level in carrying out various reading and writing exercises. This further sets the platform for shared reading. It is therefore, an accepted fact that shared reading must be initiated among children when they are very small as this is the time when they are the least intimidated by interaction with other

Wednesday, July 24, 2019

Summary Coursework Example | Topics and Well Written Essays - 2000 words

Summary - Coursework Example This being said, Day and Schoemaker (2005) develop a strategic eye exam that will help managers to examine the most problematic strategic areas. First, the authors recommend defining the scope of the company’s peripheral vision. Neither too much nor too little peripheral vision is good for the company: those with too much peripheral vision can end up being too neurotic to deal with change. Second, Day and Schoemaker (2005) proceed to the questions every manager should ask while analyzing companies’ peripheral vision: these questions relate to companies’ past and present, as well as future prospects and ideas. Finally, the authors suggest that the peripheral vision of any company can be strengthened. The article can readily serve the source of valuable advice in the development of useful peripheral vision and thinking within organizations. Day, GS & Schoemaker, PH 2005, ‘Scanning the periphery’, Harvard Business Review, November, pp.135-148. Are You S ure You Have a Strategy? Strategy is a buzzword in contemporary organization studies, but few organizations have a clear understanding of what strategy really means: in this article, Hambrick and Fredrickson (2005) develop a framework for strategy design that includes five basic elements. According to Hambrick and Fredrickson (2005), researchers have developed abundance of various strategic analysis frameworks, but all these frameworks ignore the fundamental question of what strategy is and how it works. As a result, it is not clear how these strategic frameworks should be applied and how they can benefit organizations. In this situation, strategic managers and business owners create confusion and reduce their professional credibility (Hambrick & Fredrickson 2005). This is why the authors of this article propose their vision of strategy and its elements. Based on the article, the main elements of strategy include Arenas, Vehicles, Differentiators, Staging, and Economic Logic. For ea ch element, Hambrick and Fredrickson (2005) provide a question every company should ask in the process of formulating its strategy. For example, in terms of the Arenas element, executives should first decide where exactly, in what arenas, their business will operate (Hambrick & Fredrickson 2005). The substance of any strategy is made of arenas, vehicles, and differentiators, which also require that executives define the main stages of strategy implementation and develop a clear idea of how exactly they want to generate profits (Hambrick & Fredrickson 2005). To support their claims, the authors provide a number of case studies. These case studies illustrate the strengths of the proposed strategy framework. Finally, Hambrick and Fredrickson (2005) conclude that strategy is not about planning but about informed and well-integrated choices and the proposed framework can well serve the basis for the development of the major strategic initiatives. Hambrick, DC & Fredrickson, JW 2005, â₠¬ËœAre you sure you have a strategy?’, Academy of Management Executive, vol.19, no.4, pp.51-62. The Irrational Side of Change Management In this article, the authors identify and discuss nine insights into the way human nature becomes a barrier to implementing the four conditions of behavioral change and fostering positive organizational shifts. Also, the authors show how different companies have succeeded in overcoming these obstacles,

Write a statement about what the correct decision should have been and Essay

Write a statement about what the correct decision should have been and why - Essay Example By approving the production of the Pintos, the top-level managers acted only to satisfy their personal interests. The decision to produce Pintos was wrong because there were serious wrangles and disagreements among the top managers. Before the production of the car was commenced, the top manager should have ensured that all grievances that were being raised were addressed effectively. The consequences of poor communication strategies were interdepartmental conflicts and lack of coordination between different sectors, an aspect that led to errors in the production units. The decision to compare the lives of people in monetary value and the cost of remodeling the fuel tank was wrong. Even if it’s possible to compensate people who lose their friends and family members through accidents, it is more costly to mend the damage that the accidents will have to the reputation of the business in the market. Therefore, the decision should have taken into consideration the long-term strategy of the

Tuesday, July 23, 2019

Reforming Global Finance Essay Example | Topics and Well Written Essays - 750 words

Reforming Global Finance - Essay Example The stability of the global market destabilized to an extent that the economy of the rest of the world, including Thailand, Indonesia, Philippines, and South Korea went into economic meltdown. This was so severe that it called for the intervention of the humanitarian groups, like Jubilee 2000, who advocated for the cancellation of the debts owed by the poorest countries. The Central bank decided to chip in and try to resolve the situation therein. They worked for 24hours just to see the thing go back in order. Hazel introduces John Perkins, who is an economist and the author of â€Å"Confessions of an Economic Hit Man†, to discuss the history of economic theory and his involvement in the manipulation of the financial organizations like the world bank and the International Monetary fund (IMF). Perkins says that, during the past decades when ‘hot money’ was in circulation, he was actually seduced into luring the poor countries who had huge debts into further debts ( Henderson, Perkins, Rogoff, & Fukuda-Parr, 2005). This was purposed so that these countries would hold to the government policies of the United States. For instance, Indonesia became a victim when the United States loaned it billion of dollars, which was later taken by the US in the name of building for them projects back in the US. They continued paying back the loan with the huge interests until they could no more. This left Indonesia with a huge debt that they would never repay logically thus holding on to the US government. Therefore, this gave the US a chance to manipulate the Indonesians by fetching resources their country such as oil. Finally, Perkins confesses that whatever he was asked to do was technically politics and not assisting the poor countries to get out from their poverty (Henderson, Perkins, Rogoff, & Fukuda-Parr, 2005). I think this was an unfair way of trying to control the entire world. The US government went overboard in trying to exercise their superiority. Professor Kenneth Rogoff, who is the chief economist at the IMF, suggests that instead of giving out loans the US government would have given the underdeveloped countries grants.  Ã‚  

Monday, July 22, 2019

Top Dollar Enterprises Essay Example for Free

Top Dollar Enterprises Essay Business Development through the Next Decade of Gaming Transition Cycles I skate to where the puck is going to be, not to where it has been. Wayne Gretzky (www.timelessquotes.com 4/10/06) This quote identifies the most critical strategic consideration for Top Dollar Enterprises’ expansion into the eCommerce marketplace. By producing the most comprehensive on-line presence in the business, an eCommerce solution will propel this company profitably through the next transition of the gaming industry and beyond. While the plan for design, development, implementation and marketing of a high-end web site might seem difficult or even unrealistic at the outset; proper planning, project management and a graduated implementation scale will produce a result which will meet the ongoing goals and objectives of this organization. Unrelenting support from all company assets will secure the competitive edge Top Dollar Enterprises will require to be a peer among industry leaders. There are several well established models we can compare in assessing the requirements of this project: On-line giant Amazon, discount outlets such as Target and WalMart as well as specialty sites including GameSpot. Niche competitors like GameSpot have some (but not all) of the features in common that we will discuss. Popular examples include: Forums, where users discuss games, play, design and other subjects of interest; Blogs, (an internet exclusive term) where industry professionals discuss current topics between themselves and the users; Cheats, special codes or tokens imbedded in the game program which give the avatar, etc. added abilities, advance the play beyond the current level or may allow the user access to formerly unknown and unadvertised levels of play; Links, to other areas and websites of interest, in addition to the various gaming consoles and software.   These extra features are not found at Amazon, WalMart or Target Stores on-line. The proposal set before you is unique in its scope. Five major objectives are outlined. Advanced Products Pro Active Liability Minimization Security Scalability Broader Functionality Advanced Products In the effort to keep up with the vast array of changes in the technology sector we must be ready to deliver the product that our customers will need. These are predictions which take into account current trends in the Gaming Industry from one of the leading sources: Overall hardware unit sales are predicted to grow 30% from 2006 to 2011. Most of that growth will be in handheld hardware, which has been tipped to grow 45% over the next cycle. Software growth is predicted to go from $7.0 billion in 2005 to $10.0 billion in 2008. The analysts say that the sector as a whole should outperform broader market indices. The introduction of PS3 and Revolution in the U.S. is pegged to be late 2006 with Sony introducing the rumored HD equipped PSP (presumably to tap into the iPod market)  in mid-2006.   (Piper Jaffray; http://www.next-gen.biz 09/30/05) The next consumer product in software for gaming consoles will be downloads. Advancements in technology, micro memory storage and hard drive units, as well as the widespread use of broadband by consumers have overcome the obstacles to â€Å"on demand† software publishing. Existing sites selling cartridges or disks cannot easily expand to include this class of functionality. In addition to downloading the programs, there will be a need for either an eBook or separate document download with instructions for each program. As is usual with this sort of product, there will also be a need for broader Technical Support services. Pro Active Liability Minimization There are two problems facing the Video Game industry that should be examined here: The first is unauthorized copy and distribution of proprietary software. Copy Right infringement is a serious problem for all media concerns worldwide. Top Dollar Enterprises should be informed and ready to implement any new technology that becomes available. In the interim, Registration Keys are common software theft deterrent devices. Use of a Registration Key is not foolproof, but is used industry wide and should be adequate for this purpose. A â€Å"timed† Registration Key is also available for subscription based services in addition to the other products we are able to make available to the consumer. The second problem relates to the availability of mature and adult rated content to underage users. Several states and private litigants have, thus far, unsuccessfully tried to hold the game makers liable in these cases, but a new proposal has been put before the United States Senate: Family Entertainment and Protection Act (FEPA) Under the terms of FEPA, the federal government would enforce penalties of up to $5,000 against retailers convicted of selling Mature or Adults Only-rated games to minors; it also calls for the Federal Trade Commission (FTC) to investigate the Entertainment Software Ratings Board (ESRB) to find out whether they’ve been properly rating games. What’s alarming about this, in the eyes of video game activists and the Entertainment Software Association (ESA) itself, is that this isn’t a state bill. This is a federal bill that’s being considered in the United States Senate. If it’s passed, it would impose regulations across all 50 states. (Peter Cohen; Macworld Game Room Weblog; http://www.macworld.com; March 15, 2006) We can and must address this issue from the outset! The model proposed is one used successfully by both on-line casinos and adult pay sites. Adult pay sites require a validated credit card number, 3 digit code, expiration date and email address before they will send a password to access the site. Casinos use a similar, but more advanced system which is recommended here. In partnership with on-line banking establishments such as NeTeller and FirePay, the user sets up an online account which can be used at hundreds of merchant sites all over the world. A unique feature of on-line banking security measures is a timed verification questionnaire which is practically impossible to answer correctly unless you are the account holder. In addition, a verbal verification with the account holder is conducted by phone (phone number and records matched), thus virtually eliminating the issues associated with stolen Credit Cards as well as under age use. This function will also allow concerned parents to set up a sub-account with funds and ratings limits, giving younger users a safe and appropriate gaming experience without direct parental supervision. Using these functions, the site can be designed from the outset with a â€Å"teen and under† section as well as password protected sectors for both â€Å"mature† and â€Å"adult† users. Security In addition to the models listed in the earlier segment there are additional security measures available such as Authenticity Certificates, SSL (Secure Socket Layer) technology and 128 bit encryption. These once obscure protocols have enjoyed such success that eCommerce has been â€Å"branded† as a â€Å"safe† way to do business. Absolutely the best platforms and solutions will be used to insure a secure customer and product database as well as appropriate infrastructure and firewall protection. Scalability   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The ability to implement this plan in stages as well as flexibility in an ever changing technology sector make the scalability of this venture crucial to it’s success. More detail will be discussed under the Implementation heading of this report. Broader Functionality In summation, this web site would be better described as a â€Å"mega† site! Purchases of both cassette or disk software and downloads will be available with a click of the mouse. A separate download section for mobile devices can exponentially increase the available products to be purchased. The latest news, features and commentary will be available in the â€Å"Blog† section; users with questions or comments will be able to freely participate in the moderated Forum; an easy to use â€Å"Cheats† and â€Å"Codes† database will allow users to experience their game to it’s fullest value and a subscription service will be available for those who do not wish to purchase a permanent copy of the game. Other sections of the website will be devoted to â€Å"free trials† of available software; interactive story lines; promotions and other marketing collateral. There are currently no eCommerce Gaming or Video distribution sites using the available solutions to eliminate underage users’ access to mature and adult content.   This function alone would make Top Dollar Enterprises the preferred supplier of games and content among concerned parents, educators and special interest groups. As the industry changes, the product will too. Instead of having to rebuild or redesign to accommodate the market, Top Dollar Enterprises will simply apply the latest technology and user products to it’s existing portal, preserving time, money and most importantly: Market Share. Design   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Top Dollar Enterprises’ game design and marketing teams should be used extensively for this project. The website must incorporate a design which makes using most aspects of the site feel like playing their favorite game. Use of story boards will facilitate the communication process between designers and developers. Development There are several outstanding web development companies available. The consultation, proposal and bid process should be undertaken immediately. Globalization Expansion of the existing market and distribution network and facilities is highly recommended. Two examples which express the need as well as the challenges of expansion follow. Video game maker EA announced the opening of a game localization center in Singapore for serving the Asian market. This was not a huge surprise as the company announced in its 2005 annual report: We believe that in order to increase our sales in Asia, we will need to devote significant resources to hire local development talent and expand our infrastructure, most notably, the expansion and creation of studio facilities to develop content locally for each market. In addition, we may establish online game marketing, publishing and distribution functions in China. EA generated 47% of revenues from outside the US and I expect well see that number surpass 50% by 2007, depending on the success of this center. Game localization is not as simple as localizing a Web site. Many of the violent products that sell well in the US wont make it past the censors in Asian and European markets. Which means the product itself must be changed. (http://goingglobal.corante.com/archives/; Video Game Globalization; John Yunker; 12/06/05) For Microsofts video game Halo 2 to become a global success story, the game needed to be localized for the world. Easier said than done. JBL Localization issued a press release announcing their role in creating a Latin American Spanish version of Halo 2. The release sheds light on just how complex video game localization can be. Heres an excerpt: According to JBI Localization President Eliane Barth, the Halo 2 project involved more than 80,000 words of script, including a promotional trailer, and the recording of more than 30 actors reading the lines of the various characters. In one instance, Barth said, a last minute script change required that 14 actors be rounded up for a next-day recording session. The actors arrived at the studio on schedule and the work was completed that day. Altogether, JBI delivered more than 16,000 audio files, including processing. (JohnYunker; Video Game Globalization; http://goingglobal.corante.com/archives/; 12/06/05)   Consultation with a field expert commensurate with the first phase of eCommerce development should be a priority. The time allotted for development and implementation of the website should be used to â€Å"ramp up† production of localized deliverables, warehousing and shipping to ensure fast, efficient service once the site is launched. Implementation   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Initial implementation should be undertaken by the same company which designs and develops the site. Once the site has been launched, another independent service provider would likely be better suited to take over day-to-day operations. Some â€Å"crossover† activities such as technical support will be needed during this phase. It is recommended that operations be outsourced for a period of at least one year, giving Top Dollar Enterprises time to plan, execute and staff a corporate division to support all aspects of eCommerce operations. Technical expertise, hardware and hosting are aspects of this enterprise which should also be outsourced. Eventually, Top Dollar Enterprises may find it cost effective to physically manage and house the technical aspects of the operation; however, taking into consideration hardware obsolescence and product improvements in this area of technology, permanent outsourcing is recommended. Many implementation issues will arise as all of the separate aspects of the project come together. Marketing Marketing opportunities abound. Traditional strategies will be implemented in all available media as a complement to the ongoing strategy. In the interest of brevity, we will examine non-traditional and industry specific marketing opportunities. In Game Advertising and Partnerships One of the newer and more controversial revenue streams is from in game advertising. The following is an excerpt from a trade journal publication: †¦ Top video game maker Electronic Arts announced that the online version of its mega-hit The Sims will allow players to open McDonalds franchises and sell burgers to earn points in the game. The Sims Online, which is set to debut on the World Wide Web later this year, will also prominently feature Intel products. Both deals are reportedly worth millions of dollars. Real life product brands have been featured in video games increasingly since Pole Position, but this is being hailed as the first time a company has paid to have its products placed in a game. Its also being hailed as the latest step the video game market has made towards the lucrative product-placement schemes that are common in the Hollywood film industry. For McDonalds and Intel, they couldnt have chosen a better time to make the leap into the digital world. The Sims computer game – where players control every aspect in the daily life of their character, from careers to relationships to taking a leak – was the best-selling of all time, and the online version is one of the most anticipated in history. Its also one of the few video games to ever appeal to women in large numbers – Electronic Arts says as many as half its players are women, an unprecedented figure. (Tom Babin; Meet the McSim family; http://www.ffwdweekly.com/Issues/2002/1003/; TECHNOLOGY) Other non-typical avenues for advertising are movies, music and PDA/mobile devices. PDA and Mobile devices are the next generation of interactive hardware, which also makes them the next generation platform for advertising. Partnerships with mobile telephone and PDA application developers could allow us to place â€Å"demo† games on their devices. Similar games could be downloaded from our site for a fee. Music from our top selling games can be downloaded as â€Å"ringtones† and the list is only limited by our imaginations. Marketing of proprietary images, music and game clips can be promoted from a â€Å"Happy Meal† box, an answering machine, a television commercial, a soda can, a â€Å"Slurpee† cup, ad nausium. The sky and the budget are our limits! In summation: Top Dollar Enterprises must make a crucial decision about the direction of the company for the next decade. If we wish to remain a mid-sized company vying for a piece of market share revenue, we can simply continue on our present course. However, if this company has the vision and the backing to not only take the next step, but take the next leap, Top Dollar Enterprises can become a viable competitor at the top levels if the industry.

Sunday, July 21, 2019

Environmental Problems Linked To Developing Transport Systems Environmental Sciences Essay

Environmental Problems Linked To Developing Transport Systems Environmental Sciences Essay Throughout the rapidly developing world, convenient transport system led peoples meeting become more and more time-saving and comfortable. However, the gradually developing transport system has brought kinds of problems which are well worth for peoples greatest attention. There have an increasing focus on the environmental problems caused by the developing transport system. With these serious problems come a range of questions on peoples daily travel. Many people worry about the living surrounding which influenced by surface transport system. In this essay, I will analysis the environment effect caused by developing transport system, and effective mitigation measures have used to solve these questions. The surface transport system have consists defined to an extensive network of buses, cars, trams, trolleybuses and trains. Accompany with quick development of cities, transport system is expanding cover all over the cities to benefit for peoples daily lives during the same time. Mineta (2002) stated that transportation is essential to Americas security, economic prosperity and quality of life and surface transport system has supported the nations strong economic performance, and the evolution of world trade. There are widely held concerned that the developing of transport system has many benefits on humans lives. When people living in large cities, well established rail systems have significantly higher per capita transit ridership, lower average ,lower annual mileage, less traffic congestion, lower traffic death rates, lower consumer by this transportation ,therefore rail transit systems provide economic, social and environmental benefits to peoples lives stated by Litman(2010). Transport is part of peoples live, therefore, government should develop sustainable Transport which includes walking, cycling, public transport, car clubs, car sharing, eco-driving and low carbon vehicles. The purpose of develop sustainable transport is to reduce the problems which bring to environment and society caused by travelling, and supports economic growth. During the same time, sustainable transport will reduce car emissions that contribute to air pollution problems and global warming. This indicates that sustainable transport systems provide economic, social and environmental benefits, and these benefits tend to increase as a system expands and developed. Although developing transport system brings kinds of benefit to us, the negative aspects which caused cannot be ignored also. To date there has been agreement that no other machine has had a harmful effect on our environment than develop roads and increasing number of cars have brought to us. This is because people create the environment for living, but we have to repair our environment for cars and roads. The most serious problem caused by dramatically rising of expanding travel roads, highways, tunnels, overhead viaducts and the number of cars were environmental pollution in the crowded cities. There are kinds of surrounding contaminative problems, which have explicit relationship with the developing surface transport system. This can be divided into many points: noise pollution; air pollution; global warming; road danger; dissolving the cities; energy use. Noise seems to be one of the serious problem, there are many of America dwellers are exposed to noise so loud it has the potential to degrade hearing capacity over time stated by Orlando (2007). It is general that traffic noise thorough streets make people feel depressed and uncomfortable when they stay at home. Therefore, to protect residents from this trouble, it is vital to maintain the noise level at an appropriate degree. Furthermore, air pollution caused by surface transport system not only leads to serious health problem to human, but owing to the acid rain, which damage forests, buildings and water. It is definitely a complex problem in a crowded city. Air pollution  often  choked cities, because of so many a utomobiles emerge creating pollution. There is a body of opinion that global warming is the one of the greatest dangers which people will face during a long time. The developing transport system, which were remains one of the main growing sources of greenhouse emissions. It was also leads to serious climate problems. The  climate crisis is extremely dangerous, and it is a true planetary emergency, Gore (2006) stated. Global temperature is rising constantly, which leads to the world climate become imbalance. Throughout the developing transport system, the crowd city has expanded under unsustainable methods to fit all residents requirement. Many people claimed that the crowded city as essentially anti-human. Therefore, it is necessary for government and organization to take mitigation measures to develop a sustainable surface transport system to deal with the environmental problems. In order to mitigate the noise problem, government installs some noise barriers and does some noise insulation works to reduce the noise effect of transport projects. Governments have to support the sustainable transport. Take the Australian government for examples, it is engaging with most areas to support various approaches to reduce greenhouse gas emissions from public transport system in urban centers. Government should also ask for public idea for the important issue, because environmental problem concerns everyone. The Australian Transport Council and the Environment Protection and Heritage Council Vehic le Fuel Efficiency Working Group (2008), with support from the Australian Government, have handout a paper to ask the public opinions for car Fuel Efficiencies, it is a potential measures to encourage people to use fuel efficient, it will cause low carbon emission. Furthermore, government set up greenhouse gas reduced program project which include change national travel behavior. Governments also should encourage residents to use public transports for reduce car exhaust, greenhouse emissions and it was also save money on fuel cost. Governments needs to increase its investments in protect our living surroundings. For the other thing, government must have a sustainable urban and transport planning to meet for the increasing number of residents and cars. In the transport development plans, in order to avoiding the types of protection natural source, water sources and other environmental factors, make a sustainable transport planning, environmental planning, urban development planning a nd other contradiction between environment and cities make transport planning more scientific and sustainable. Take Singapores sustainable transport planning for example, there are several improvements which made in Singapore to have people adopt more sustainable modes of transportation. First of all, the public transport system is rapid reaching peoples requirement. During the population increases, the public transport network still keeping at the same rate with the population. There are effort have been set out to improving the expanding transport system and the frequency of public transport, such as buses and Mass Rapid Transit (MRT) trains. For the environment, Electric vehicles also have been introduced into Singapore for the advantage of having zero emission, therefore it will not bring environmental pollution stated by Shaw (2010). Furthermore, the Singapore environment council improves people consciousness to use green technologies in transportation and promotes the walking and cycling lifestyle. Therefore, Singapore balanced success in developing transport system and environment in s ustainable development methods. To summarize, surface transport system has significant support for economic development and it offers a wide range of benefits to people lives. However, transport system is still making noise pollution, air pollution and other environmental problems to cities Andersson (2005) . There are several reasons for that current transport systems are not sustainable. First of all, petroleum source reserves are finite and petroleum emission influence urban air quality, it also brings a range of environment problems. Secondly, numerous transport facilities make cities crowded and detrimental environment. For the others, increasing number of cars and transport system make urban sprawl. Although governments have take serious measures to deal with the problems, it still existing and have detrimental effect to people during the developing cities. In order to solve this problem, government and individual have to improve their consciousness to use public transport. It will reduce the environmental ef fect caused by car emission and make a better living surrounding to residents. Furthermore, a healthy lifestyle, such as walking and cycling should be encouraged also.